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3-4X BETTER ROI THAN HEAT PUMPS - VARM's Mission to Insulate 1 Million Homes by 2033
Manage episode 474617042 series 3481938
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"Insulation has a 3-4x better ROI than heat pumps and 10x better than solar systems. Most people get this wrong when retrofitting their homes."
In today's episode of the podcast, we had Chris from VARM, who shared his journey of building a VC-backed installation business aimed at becoming the European champion in the space.
Tune in to find out about:
✅ How VARM is building a "cloud installer network" - a franchise model on steroids
✅ Why Chris pivoted from longevity e-commerce to climate tech after successfully exiting his first business
✅ The surprising fundraising reality: "VCs and markets and investments are very often done based on FOMO"
✅ Their ambitious mission to insulate 1 million houses over 10 years
Listen to the full episode on Spotify to learn how VARM is revolutionizing the insulation industry with their innovative business model and scaling strategy.
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Chapters
00:00 Intro
06:20 The Journey to Vaughan: Chris's Background
09:19 From Management Consulting to Entrepreneurship
12:17 Building a Sustainable Business: The Vision for Varm
15:19 Why Insulation? The Case for Energy Efficiency
18:24 Blown-In Insulation: A Smart Choice
21:20 The Business Model: Cloud Installer Network
24:08 Empowering Installers: The Business in a Box
27:25 Growth Strategy and Customer Acquisition
36:04 Community Engagement and Education
39:26 Content Marketing Strategies
40:59 Learning Through Experience
43:12 The Cloud Installer Model
45:52 Investor Relations and Fundraising
47:38 Resource Allocation and Growth
48:45 Understanding Competition
51:09 Creating Win-Win Situations
52:24 Market Expansion Plans
55:55 Defining Success Metrics
57:40 Cultural Fit in Hiring
1:04:25 Advice for Founders in Physical Industries
194 episodes
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