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1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
Answering Your #1 Question: What's A One Pager?
Manage episode 351446390 series 2485679
Content provided by Molly Sloan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Molly Sloan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what's a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are deceptively simple, yet when done well, they can be a powerful tool for PMs to frame, scope, and communicate a customer problem to engineering and leadership teams. Tune into learn about the six sections that make up a one pager and how Maggie and Daphne use the one pager in their roles at Drift.
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96 episodes
Manage episode 351446390 series 2485679
Content provided by Molly Sloan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Molly Sloan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what's a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are deceptively simple, yet when done well, they can be a powerful tool for PMs to frame, scope, and communicate a customer problem to engineering and leadership teams. Tune into learn about the six sections that make up a one pager and how Maggie and Daphne use the one pager in their roles at Drift.
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Build with Maggie Crowley

1 Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt) 29:01
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It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @jayacunzo and @seekingwisdomio. WHAT WAS COVERED 00:38 - DG’s one week as a product manager 2:17 - The most underrated skill at a company: internal marketing 5:15 - Read it out loud, say what you mean 6:40 - Simplify 8:00 - Would you say that out loud? 8:28 - Use their words 10:45 - Let your customers write the copy 12:20 - The swipe file 13:44 - Storytelling 14:10 - Five parts of a story 15:34 - The best books on copywriting 18:13 - The best books on storytelling 19:00 - DG’s storytelling secret: The Steve Jobs’ keynote 19:46 - The hardest part of storytelling in product 21:34 - Two ways to sell a shovel…
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Build with Maggie Crowley

1 What It Means To Build With Your Customers In Mind (With Keap's Rob Stevenson) 21:18
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In product, you always want to do more discovery, be more customer-centric, and talk to the people who are on the front lines using your product every day. But it’s easier said than done. And it’s also pretty tough to find real-life examples of what the relationship between a PM and the customer should look like. So on this episode of Build, Maggie talks to a customer she’s been working closely with for nearly a year. Rob Stevenson (Product Growth Leader at Keap) joins Maggie live at HYPERGROWTH Boston to talk about what it takes to build a partnership with a customer, how not to ask for feedback, and what it really means to build with your customers in mind.…
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Build with Maggie Crowley

1 The Ins and Outs of Product Marketing with Drift's Aurelia Solomon 41:02
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Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Aurelia on Twitter @maggiecrowley and @Aurelia90716528…
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Build with Maggie Crowley

1 How to Build High Performing Product Teams (with Fresh Tilled Soil's Richard Banfield) 34:11
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On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by. On this episode, Richard dives deep into how to build high performing product teams. Be sure to tune in for actionable insights you can apply to your own team today. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @RMBanfield.…
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Build with Maggie Crowley

1 Getting Product, Engineering & Design In The Same Room: What Happens After You Write A One Pager (With Drift's Alexa Nguyen) 20:00
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On this episode of Build, Maggie and special guest Alexa Nguyen from the Drift product team talk about what happens after you write a one pager. At Drift, 'story time' is the next step in the product development cycle. It's where product managers, engineers, and designers get together in one room to outline the problem they're solving and identify any open questions. So the goal of the meeting isn't about coming up with a solution to the problem – it's about empathizing with the user and then creating a list of questions you want to answer afterwards. Want to know Maggie and Alexa's three steps to a successful story time? Listen to the full episode.…
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Build with Maggie Crowley

1 How to Ship Effectively with Drift's VP of Product 26:50
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On today’s episode of Build, Maggie sits down with Drift’s VP of Product, Craig Daniel, to discuss how to ship product – what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, “good / better / best” tiering to scope features and the importance of naming conventions. Also in this episode, how Product Managers can progress in their careers and how to get features built by your team if you’re not on product. Hint: Talk to customers! Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @craigdaniel.…
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Build with Maggie Crowley

1 Answering Your #1 Question: What's A One Pager? 21:24
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On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what's a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are deceptively simple, yet when done well, they can be a powerful tool for PMs to frame, scope, and communicate a customer problem to engineering and leadership teams. Tune into learn about the six sections that make up a one pager and how Maggie and Daphne use the one pager in their roles at Drift.…
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Build with Maggie Crowley

1 You Can’t Cherry Pick the Best Parts (and Other Product Lessons from David Cancel) 13:41
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You could have a field day researching the tactics, frameworks, mental models, and processes and then apply them to building better products. But David Cancel says most of us are doing this wrong. When you're picking a role model for your product, you can't cherry-pick the best parts – because then you end up with a Frankenstein product. So on this episode of Build, Maggie and DC talk about the importance of stepping back and using first principles. Want to know how DC says product managers should approach systems thinking? Listen to the full episode.…
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Build with Maggie Crowley

Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she provides feedback to her team based on those five points. This episode is a must-listen for managers new and old. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter at @maggiecrowley…
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Build with Maggie Crowley

1 How Great Products are Like Great Stories with Acquia's Matt Kaplan 21:06
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Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back in the day. Together Maggie and Matt chat through how great products are like great stories. Specifically, what makes a great story, untangling the relationship between stories and products and how to help your team get better at storytelling.…
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Build with Maggie Crowley

In this episode, Maggie shares a quick story and an update on the podcast. Connect with Maggie on Twitter at @maggiecrowley.
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Build with Maggie Crowley

1 The Ins and Outs of Product Marketing with Drift's Aurelia Solomon 40:43
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Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Aurelia on Twitter @maggiecrowley and @Aurelia90716528…
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Build with Maggie Crowley

1 [Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston) 21:51
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In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question. Since then, Drift has grown and scaled so much that the product team has actually had to evolve the template, which is why Maggie will be releasing a new episode all about V2 of the one-pager in upcoming weeks. But for now, we wanted to remind you of the basics, and the strategies that have proven to work for earlier-stage companies. Be sure to hit the subscribe, so you don't miss part 2! Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends. You can also connect with Maggie and Daphne on Twitter at @maggiecrowley, @daphnegrayson, and @DriftPodcasts…
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Build with Maggie Crowley

Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she provides feedback to her team based on those five points. This episode is a must-listen for managers new and old. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter at @maggiecrowley…
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Build with Maggie Crowley

1 How to Turn Advice into Action with Whoop's Ben Foster 38:29
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There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief product officer at Whoop, Ben has had to learn how to take his own advice and turn it into action. In this episode he and Maggie define what a product vision is, clarify how it's different from a strategy, discuss ownership vs. autonomy, and the realities Ben has faced since implementing his own advice at Whoop. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Ben on Twitter at @maggiecrowleyand @fosterinnovates…
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Build with Maggie Crowley

1 Building Early Stage Products with Levels Co-Founder David Flinner 33:06
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There are a lot of stories out there on how founders built their first product but not many examples of founders sharing those stories as they're happening. In today's episode, Maggie talks with David Flinner, co-founder and Head of Product at Levels, about how they're building their first product. From building in public, to just how scrappy a first version can be, to what it takes to make the jump from early adopters to the early majority, this episode is a deep dive into what it can look like to build a new product from the ground up. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Prioritization with Productboard's Srinivas Krishnamurti 42:41
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Prioritization is one of the hardest things that a PM has to do. Whether it's balancing inputs from a million stakeholders, figuring out how to hedge a series of bets, or making sure there's time to tackle that debt that you know you've got to deal with, it's never as simple to prioritize work as it seems. So in today's episode, Maggie talks with Srinivas Krishnamurti, SVP of Product at Productboard, about why prioritization is so hard, how he approaches it on his team, and what tips, tricks, and questions he asks to help teams prioritize more effectively. If you've ever stared down a list of things and tried to figure out what to do and what to throw out, this episode is for you. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Product Manager vs. Chief of Staff with Drift's Terrance Rogers 45:03
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What is a chief of staff, why is the role so popular, and is it a better launchpad for a career in tech than product management? In today's episode, Maggie talks with Drift's own Chief of Staff, Terrance Rogers, about the role, the chief of staff career path, common myths, and why it's gaining in popularity. Thinking about whether to go into product or take a chief of staff role? This episode is for you. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

As a product manager or product leader you have to be able to see a future in which your team has solved problems for users, because only once you’ve seen that future can you work backwards to figure out how to get there. Then, you have to be able to motivate your team and get them to buy into that vision for the future. To do that you’re going to need creative energy and a somewhat relentless but realistic optimism. Unfortunately, keeping that optimism going, especially coming off of the year that we’ve all had, can be tough. So in today's episode, Maggie shares a short rundown of the tricks she uses to stay motivated and fight product burnout. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Building in a Crowded Market with Undock's Nash Ahmed 30:04
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An ongoing debate in product is whether or how much to pay attention to the competition, which gets even more tricky when the space that you're building in is extremely crowded. In this episode, Maggie talks with Nash Ahmed, Founder and CEO of Undock, about what it's like to build a company in a space as crowded as calendaring. Nash shares the role of brand, how to go up against the biggest incumbents, and why having a strong point of view is the real key. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 How to Negotiate a Job Offer with Linda Zhang 31:46
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Thinking about a new job? Don't make the mistake of prepping for just the interview: to get the best possible outcome you also need to prep for the negotiation. In this episode, Maggie spoke with Linda Zhang, former Group PM turned founder and the author of an article about how she negotiated, then walked away from, a massive PM offer at Facebook. Linda shares her negotiation strategy, how she prepares, her top advice, and why it is so important to talk openly about topics like pay. Check out Linda's article and other product thinking here: https://www.productlessons.xyz/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Good Product Management Explained, with GoodRx's Ravi Dev 30:57
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Ever heard that the product manager role is different company to company? One big difference can be identified with one question: is your job as a PM to manage a backlog? In this episode, Maggie talks with Ravi Dev, SVP Product at GoodRx, about the PM role, A/B testing, backlog management, and why none of that is really the job that the best product managers are doing. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

In this episode, Maggie shares a cautionary tale about what can happen when you rely on data too much and lose sight of what your customers have to say. This lesson is part of a talk that Maggie is giving at the Women in Product conference this year, so you’ll have to check that out in May to hear the rest! Like this episode? Hit the subscribe button and leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review. You can also follow Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 What Comes After Strategy with Benchling's Jon Fan 33:58
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Putting together a strategy isn't even half the battle for product leaders. The real challenge is how you put together a plan and actually execute on that strategy. To learn more, Maggie talked with Jon Fan, the VP of Product at Benchling, about how to do strategic planning well. They get into how to treat your planning process like a product, stack ranking, and why there might never be a "right" answer. Like this episode? Hit the subscribe button and leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review. You can also follow Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Back to Basics: Ravneet Uberoi on How to Work with Engineering 18:23
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It's easy to forget that building really great products is a team sport: the best product managers know how to work with their engineering and design counterparts to move their businesses forward. In this episode, Ravneet Uberoi, a Group PM at Box, joins Maggie to share her advice on how to build strong relationships with engineering plus the best career advice she's ever heard. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

Think that the secret to prioritization is a better formula for weighing features against each other? Think again! According to Maggie, prioritization cannot be done with a formula. Instead, it starts and ends with the why. Looking for a quick framework for how to set yourself and your team up for better prioritization? This episode is for you. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the podcast with your friends. You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

So you got a PM job, now what? What does success look like in product management? To answer that question, Maggie sat down with Jackie Bavaro, former Head of Product for Asana and author of Cracking the PM Interview, about her new book: Cracking the PM Career. While the specifics are unique to each company, Jackie outlines all the key skills PMs of all levels need to be successful. Trying to figure out how to get that next promotion? Check out this episode for details on how impact, scope, and autonomy are the real secrets to PM success. Check out the book here: https://www.crackingthepmcareer.com/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Data-Driven Decision Making with Mode Co-founder & CEO Derek Steer 37:58
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Everyone knows they should "be data driven" but it turns out that just looking at metrics isn't enough. In this episode, Maggie talks with Derek Steer, Co-founder and CEO of Mode, about what it actually means to be data driven. It turns out that the real work is actually all about asking the right questions and sharing analyses, not just sharing dashboards. Check out the SQL tutorial here: https://mode.com/sql-tutorial/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

A new year means a chance to reflect and learn from the year before. So in this episode Maggie looks back at what she learned in her day job and over the past year of Build and shares the five lessons she is committed to bringing into 2021. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts 28:24
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In this special crossover episode, Maggie is joined by Matt Bilotti (host of Growth) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to know why Maggie says she wants to have more on-air disagreements? Listen to the full episode to hear Maggie’s plans for leveling up the show next year. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley — Want to hear more from Matt and Sean? Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/ Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/…
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Build with Maggie Crowley

1 Managing Product Managers With Robinhood's Dheerja Kaur 38:22
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It's hard enough to figure out what the PM role is, let alone how to manage PMs. Luckily, in this episode Maggie gets advice from Dheerja Kaur, who leads the Core Product team at Robinhood, about how she approaches management. With experience as the Chief Product Officer at The Skimm and growing the product management role at ESPN, Dheerja shares how to coach PMs, how that changes at different stages of growth, and pitfalls to look out for when managing product managers. Plus, advice on how and when to make the jump from PM to manager of PMs. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Product Strategy Teardown With Box's Ibrahim Bashir 55:08
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It's hard to have a tactical conversation about product strategy without giving away what you're up to as a business. But, product strategy is a critical discipline for product leaders. So in today's episode, Maggie and Ibrahim Bashir, GM & VP of Product at Box, tear down a product we all know to see if they can back into that product's strategy. Along the way they cover what product strategy actually is, what frameworks are helpful, what inputs go into a good strategy, and when you don't need a strategy at all. Looking for a deep dive into how product strategy works from an expert? This one's for you. You can connect with Ibrahim on Twitter @ibscribe and sign up for his newsletter at https://runthebusiness.substack.com/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 Value Creation And Monetization With Stripe's Tara Seshan 31:45
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It's easy when you're a product manager to take the pricing and packaging of your product at face value. But, if you're solving customer problems in a differentiated way you're probably eventually leaving money on the table if you don't start to think about how you might continue to monetize that work. In this episode, Maggie talks with Tara Seshan, Business Lead for Financial Products (and one of the first product managers) at Stripe, about how to think about pricing, packaging, and value creation as a product manager. Plus, bonus advice on the "splash zone" and Tara's journey from founder, to PM, to business lead. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

Good product managers do customer research. But just doing the research isn't enough - we also have to make that customer research matter. In this episode Maggie talks with Adam Thomas, product leader and principal at Approaching One, about how to make research work and how to package it for and sell it to your stakeholders. In Adam's words, "good research helps teams understand the why behind the why — the thing that’s driving the customer’s need to find a solution for the problems they face." Looking to get more out of your research? This episode is for you. You can read Adam's article for BuiltIn here: https://builtin.com/product-management/make-your-product-research-matter Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 What Product Managers Need To Know About AI With Ashley Fidler 24:48
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So many products, especially in B2B, say that they're powered by AI. But what does that mean for the product team? Should every team or every product be "using AI?" In this episode, Maggie talks with Ashley Fidler, CPO at Eigen Technologies, about what problems are a good fit for AI, how to approach building with AI as a product manager, and whether or not you need an advanced degree to PM an AI-powered product. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

1 The Right Way To Roadmap With ProdPad CEO & Co-Founder Janna Bastow 40:09
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We know that time-based roadmaps never seem to work. But product teams still need a way to plan, coordinate, and share what they're working on both internally and externally. Enter Janna Bastow, the CEO and Co-Founder of ProdPad, who has gone on a long journey to the promised land of roadmaps. In this episode, Maggie learns from Janna the right way to think about roadmaps, how they're actually a tool for prototyping strategy, and how to get out from under the tyranny of the Gantt chart. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley and Janna @simplybastow…
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Build with Maggie Crowley

1 Why Product-Led Organizations Win With Pendo CEO & Founder Todd Olson 28:11
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Did you think product-led growth was something just for people doing "growth hacking?" Turns out that being product-led is about way more than just growth and instead is one of the best ways that a company can get their customers what they need, faster. In this episode Maggie gets the real scoop on all things product-led from Todd Olson, CEO and Founder of Pendo, who recently wrote the book on the subject. Want to learn more about being product-led? Check out Todd's new book here: https://www.pendo.io/the-product-led-organization/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley…
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Build with Maggie Crowley

Great product managers and product leaders are excellent at communication. Whether it's getting a team excited about a problem, getting buy in on a plan, or persuading stakeholders, product managers are always trying to get a point across. In this episode, Maggie shares three lessons she (re)learned this summer about how to communicate effectively. Looking for a few tips on how to manage up, or just how to be more effective in that big meeting? This one is for you. Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Winning In A Crowded Market With Joah Spearman, Founder & CEO of Localeur 31:26
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Do you need to love the problem you're solving as an entrepreneur? Or just pick the best idea you can find? Today Maggie talks with Joah Spearman, CEO and Founder of Localeur, who has been working in and on the same problem for the past 7 years. Localeur is on a mission to help people experience local wherever they go, a space so many big companies have tried to solve for, but Localeur has taken a different approach and created a new business model in part because of the passion Joah has for the space and the fit he has with the problem. Thinking about starting a company? This episode is for you. Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Building Moats With Doist's Amir Salihefendic 23:30
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Crowded markets mean both money to be made but also way more competition, which is why distribution channels and figuring out how to create moats for your product are so important. Today, Maggie talks with Amir Salihefendic, CEO and Co-Founder of Doist, to get his take on distribution models, moats, and different strategies companies have used to defend their position within a market (plus a bonus foray into disruption), from his long history as an entrepreneur. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Growing & Managing Technical Teams With Camille Fournier 33:13
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Growing and managing technical teams during hypergrowth is hard, let alone during a global pandemic. So today Maggie talks to Camille Fournier, Managing Director and Head of Platform Engineering for Two Sigma and author of The Manager's Path, to learn what pitfalls to look out for, how to build effective relationships, and her perspective on how to manage through a crisis. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Collaboration With Range Co-Founder Braden Kowitz 22:57
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You can't be a good product manager without collaboration. But collaborating - feedback, brainstorming, planning - can be hard no matter how much experience you have. In this episode, Maggie talks to Braden Kowitz, co-founder of Range, former design partner at GV, and author on the New York Times bestselling book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, about how to give and recieve feedback and how to collaborate both in person and remote in order to create more effective teams. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Becoming Indistractable At Work With Author Nir Eyal 30:18
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In a world full of distractions, focus is a competitive advantage. But like so many things in life, staying focused is simple, not easy. So in today's episode Maggie talks with Nir Eyal, lecturer in Marketing at the Stanford GSB and author of two best selling books about what it takes to become indistractable at work. From to do lists as the enemy, to treating group chat like a hot tub, to meetings as a key form of work distraction, Nir describes how to organize your day to be as effective as possible. Learn more about becoming indistractable here: NirAndFar.com/Indistractable Schedule maker: https://nirandfar.com/schedule-maker/ Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Conquering Tech Debt Through Empathy With Corgibytes' CEO Andrea Goulet 37:19
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Whether you're building something new or working on an existing product, you're bound to run into tech debt eventually (bonus points for when that debt is the direct result of your team's own choices). But it doesn't have to be terrible. In this episode Maggie talks with Andrea Goulet, CEO and co-founder of Corgibytes, about her path to founding a company, makers vs. menders, and the role that empathy plays in solving for tech debt. Like this episode? Be sure to leave a ️️️️️️⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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Build with Maggie Crowley

1 Becoming Product Manager Managers With The Drift Product Leads 24:37
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So you got that promotion, you're managing a product manager, now what? There are all sorts of resources on how to be a product manager, but once you move into management it gets a lot less clear. In this episode, Maggie sits down with the Drift Product Leads: Daphne Funston, Dan Holley, and Matt Bilotti, to talk through the role, what they wish they knew when they started, and the biggest lessons learned so far. Like this episode? Be sure to leave a ️️️️️️⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod…
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