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Bold Moves & Big Screens: How TCL Builds a Brand Customers Actually Remember with Cole Moir, VP of Brand & Digital Marketing at TCL North America
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In this episode of Builders Wanted, we sit down with Cole Moir, Vice President of Brand and Digital Marketing at TCL North America, to explore what it takes to create a standout brand in a crowded market. Tune in to hear about the methods behind creating high-impact, emotionally resonant brand experiences and the future role of AI and personalization in marketing.
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Key Takeaways:
- A focus on creating memorable and emotional moments for audiences builds a more meaningful connection with consumers and aligns with the brand's identity and values.
- Brands that leverage cultural moments to enhance their relevance and impact connect with audiences on a shared emotional and cultural ground.
- Clarity in messaging often wins over cleverness, especially in crowded markets, and leads to stronger trust and engagement among consumers.
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“ The key is to design brand experiences that respect attention, not demand it. In a world of infinite content, brands that break through are the ones that earn the moment by being useful or entertaining or emotionally resonant. We don't chase eyeballs, we chase impact.” – Cole Moir
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Episode Timestamps:
*(02:08) - The boldest thing TCL is building right now
*(06:08) - How Cole thinks about aligning brand moments with cultural ones
*(09:17) - How to design brand experiences without burning out your audience
*(12:54) - How TCL stays fresh in a fast moving category
*(21:54) - What Cole learned from campaigns early in his career
*(28:28) - Quick hits: insight and inspiration
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Links:
Connect with Kailey on LinkedIn
Learn more about Caspian Studios
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Builders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what’s next? Learn more at twilio.com.
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