Ep 18: In Conversation With Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing At UserTesting Building Awesome Events (An Event Marketing Podcast) podcast

#Tech #Business #Podcasting Education #Marketing #Events

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

Building Awesome Events (An Event Marketing Podcast) »
Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting

about a year ago 12:12

MP3•Episode home

In the 18th episode of Building Awesome Events, host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences and Field Marketing at UserTesting. Noelle shares her fascinating journey from law to event marketing and discusses how her unique background influences her current role.

Tune in and discover:

Transitioning Careers: Noelle reveals how her shift from law to event marketing unfolded, detailing how skills like negotiation and communication have been vital in her success.
Event Strategy at UserTesting: Learn about the comprehensive event portfolio Noelle manages, from owned events to flagship customer conferences, and how she ensures these events drive global brand adoption and meaningful connections.
Adapting to Industry Changes: Noelle discusses the major shifts in event marketing post-pandemic, highlighting the renewed emphasis on in-person events and the growing importance of networking over content.
Leveraging Social Proof: Discover how social proof plays a crucial role in Noelle's event marketing strategy, enhancing trust and credibility to boost event attendance and engagement.

Join us for an engaging episode packed with insights from Noelle Peterson, as she offers valuable advice for event marketers and shares the key elements of her successful event strategies.

#BuildingAwesomeEvents #EventProfs #EventMarketing #B2BEvents #UserTesting

Chapters

1. Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting (00:00:00)

2. Introduction (00:00:14)

3. Noelle's career journey into event marketing (00:00:46)

4. Current role & event strategy at UserTesting (00:01:42)

5. Decision-making for third-party events (00:02:36)

6. Shift in event marketing & Covid-19 impact (00:03:22)

7. Measuring event success (00:05:13)

8. Importance of social proof in event marketing (00:10:32)

18 episodes

Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting

Building Awesome Events (An Event Marketing Podcast)

published about a year ago

MP3•Episode home

Tune in and discover:

Transitioning Careers: Noelle reveals how her shift from law to event marketing unfolded, detailing how skills like negotiation and communication have been vital in her success.
Event Strategy at UserTesting: Learn about the comprehensive event portfolio Noelle manages, from owned events to flagship customer conferences, and how she ensures these events drive global brand adoption and meaningful connections.
Adapting to Industry Changes: Noelle discusses the major shifts in event marketing post-pandemic, highlighting the renewed emphasis on in-person events and the growing importance of networking over content.
Leveraging Social Proof: Discover how social proof plays a crucial role in Noelle's event marketing strategy, enhancing trust and credibility to boost event attendance and engagement.

Join us for an engaging episode packed with insights from Noelle Peterson, as she offers valuable advice for event marketers and shares the key elements of her successful event strategies.

#BuildingAwesomeEvents #EventProfs #EventMarketing #B2BEvents #UserTesting

Chapters

1. Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting (00:00:00)

2. Introduction (00:00:14)

3. Noelle's career journey into event marketing (00:00:46)

4. Current role & event strategy at UserTesting (00:01:42)

5. Decision-making for third-party events (00:02:36)

6. Shift in event marketing & Covid-19 impact (00:03:22)

7. Measuring event success (00:05:13)

8. Importance of social proof in event marketing (00:10:32)

18 episodes

#Tech #Business #Podcasting Education #Marketing #Events

All episodes

Building Awesome Events (An Event Marketing Podcast)

1
Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting 12:12

41 weeks ago12:12

12:12

In the 18th episode of Building Awesome Events , host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences and Field Marketing at UserTesting. Noelle shares her fascinating journey from law to event marketing and discusses how her unique background influences her current role. Tune in and discover: Transitioning Careers : Noelle reveals how her shift from law to event marketing unfolded, detailing how skills like negotiation and communication have been vital in her success. Event Strategy at UserTesting : Learn about the comprehensive event portfolio Noelle manages, from owned events to flagship customer conferences, and how she ensures these events drive global brand adoption and meaningful connections. Adapting to Industry Changes : Noelle discusses the major shifts in event marketing post-pandemic, highlighting the renewed emphasis on in-person events and the growing importance of networking over content. Leveraging Social Proof : Discover how social proof plays a crucial role in Noelle's event marketing strategy, enhancing trust and credibility to boost event attendance and engagement. Join us for an engaging episode packed with insights from Noelle Peterson, as she offers valuable advice for event marketers and shares the key elements of her successful event strategies. #BuildingAwesomeEvents #EventProfs #EventMarketing #B2BEvents #UserTesting…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 17: In conversation with Hugh Forrest, Co-President & Chief Programming Officer at SXSW 19:39

44 weeks ago19:39

19:39

In the 17th episode of "Building Awesome Events," host Ankush Gupta sits down with Hugh Forrest, Chief Programming Officer of SXSW, to uncover the magic behind one of the world’s most iconic events. Get ready to dive into the evolution, challenges, and triumphs that make SXSW a must-attend experience for innovators and creatives alike. Tune in and discover: 1. The Growth of SXSW : Hugh Forrest shares captivating anecdotes from the inception of SXSW, providing a glimpse into the humble beginnings and the vision that propelled the festival to global fame. 2. Adapting to Technological Advances: Discover how SXSW has continuously evolved by integrating cutting-edge technology, ensuring it remains a leading platform for innovation and creativity. 3. Crafting Diverse and Impactful Programs: Hugh explains the meticulous planning and thought process behind the diverse programming at SXSW, aiming to deliver unforgettable experiences for attendees. 4. Building a Strong Community: The episode delves into the importance of community at SXSW and how the festival fosters meaningful connections and collaborations among attendees. Join us for this insightful episode as Hugh Forrest takes us behind the scenes of SXSW, sharing valuable lessons and stories that demonstrate the festival’s enduring impact and innovation. #BuildingAwesomeEvents #EventProfs #EventPlanning #B2BEvents #SXSW…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 16: In conversation with Nick Borelli, Marketing Director at Zenus 23:45

1 year ago23:45

23:45

In the 16th episode "Building Awesome Events," host Ankush Gupta is joined by Nick Borelli, the Marketing Director at Zenus. Together, they explore the transformative impact of ethical AI on the event industry, discussing its application in facial analysis for improving attendee experiences while preserving privacy. Listen to the episode which talks about the following: 1. Pandemic's Impact and Shift to Virtual Events : Nick reflects on the significant changes brought by the pandemic, especially the shift towards virtual platforms. 2. Role of AI in Event Management : Nick explains the concept of ethical AI and its application in facial analysis to gather anonymous attendee reactions and behaviors without infringing on personal privacy. 3. Networking and Human Connections : Both Ankush and Nick lament the limitations of virtual events in replicating the spontaneity and depth of in-person interactions. They discuss how AI can enhance, but not replace, the personal connections formed during physical events. 4. Marketing Strategies and AI's Influence : Nick discusses the enduring effectiveness of email in event marketing and the potential of AI to enhance targeting through better segmentation and personalization. He stresses the importance of genuine storytelling and leveraging personal recommendations over traditional advertising. Join the conversation and deep dive into how ethical AI and advanced facial analysis are revolutionizing the way we understand and engage audiences at events. #EventProfs #Zenus #FutureLeaders #AI #FacialAnalysis #Networking #B2BEvents…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 15: In conversation with Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion 24:25

1 year ago24:25

24:25

In the 15th episode of Building Awesome Events, host Ankush Gupta is joined by Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion. She shares her extensive experience in the field, particularly her transformative journey in event marketing at IBM and her insights on integrating technology and creativity to craft unforgettable event experiences. Listen to this episode which talks about the following: 1. Career Transition: Erin discusses her shift from consulting to event marketing at IBM, highlighting how her diverse background helped integrate creative and technical skills. 2. IBM Experience: She describes her role in managing and evolving IBM's large-scale event strategies, focusing on audience-specific content and strategic goals like lead generation. 3. Experiential Events: Erin emphasizes the importance of engaging all senses in events to create memorable experiences tailored to the audience's needs. 4. AI in Events: The discussion covers the use of AI to enhance event experiences, including practical examples from Erin's projects at IBM, like AI-driven interactive robots. Join the conversation and learn more about the evolving landscape of event marketing, the need for creativity, deep audience understanding, and the strategic use of technology to create impactful and memorable events.🎙️ #EventProfs #IBM #Adhesion #FutureLeaders #AI #ExperientialEvents #CareerJourney…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 14: In conversation with Dale Hudson, Knowledge & Events Director at IMEX Group 12:12

2 years ago12:12

12:12

In our 14th episode of Building Awesome Events, we dove into the fascinating world of events and sustainability with Dale Hudson, the Knowledge and Events Director at the IMEX Group. Listen to this latest episode, which talks about the following: 1. A Unique Career Journey : Dale shares her journey from considering geography to becoming an event industry expert, all thanks to her passion for environmental issues. 2. IMEX's Evolution : Discover how IMEX adapted during the pandemic, offering both in-person and virtual experiences to keep their community engaged. 3. Empowering Future Leaders : Learn about IMEX's commitment to nurturing future event professionals through the Future Leaders Forum, providing valuable networking and career opportunities. 4. Speaker Engagement : IMEX welcomes engaging speakers for their events. Join the conversation and get inspired by Dale Hudson's incredible journey and IMEX's dedication to empowering the next generation of event professionals. 🎙️ #EventProfs #IMEXGroup #FutureLeaders #Sustainability #CareerJourney…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 13: In conversation with Raf De Kimpe, CEO at Fintech Week London 18:44

2 years ago18:44

18:44

Raf De Kimpe, the CEO of FinTech Week London and Chief Commercial Officer at Disrupt Media, was our guest on the Building Awesome Events podcast. In this episode, Raf shared the story of how he transitioned from the business software side to the world of event management. He spoke about his early experience working at a software research company where he got involved in organizing events and developed a passion for the industry. Later, after moving to a FinTech ecosystem in Brussels, Raf saw an opportunity to launch a dedicated FinTech event in the vibrant London ecosystem, which led to the creation of FinTech Week London.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 12: In conversation with Ashly Priest, Former Head of Event Services at Hopin 19:36

2 years ago19:36

19:36

In our new episode, Ankush Gupta interviews Ashly Priest, who has worked in event management for several years. They discuss her experience managing large-formatted events, such as the Women in Digital and Women in Analytics conferences, which aim to give a platform to women in STEM fields. They also talk about Priest's role as Head of Event Services at Hopin, a virtual event management software company. Priest shares that her team at Hopin worked with clients to ensure that their virtual events ran smoothly and that they aligned clients with the platform features they needed. They also discussed the challenges that event management companies face as the world moves towards a hybrid model of in-person and virtual events and how the benefits and drawbacks of each mode of delivery need to be reconciled.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 11: In conversation with Lauren Grady, Strategic Events & Programming Lead at Vimeo 21:11

2 years ago21:11

21:11

In the 11th episode of Building Awesome Events, Lauren Grady, Strategic Events & Programming Lead at Vimeo, smashed it out of the park and gave us so many nuggets, you would have to listen to the whole podcast to get it all, but to summarize, she spoke with us about: -The importance of understanding all aspects of events to operate more efficiently. -The role of an event content manager in an organization and how it can make or break an event. -The need for a feedback system for attendees to express their opinions on the event and how it completes the loop of the event planning process. -How she set up an internal global speakers bureau to streamline messaging and the speaker experience for events. -How email marketing has been her number one source of registration, so perfecting email campaigns is crucial. This includes taking the time to segment the list, writing good copy, and tracking results. -The importance of social proof and ways to seamlessly add it to your materials.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 10: In conversation with Allison Crooker, Director- Event Content at VMware. 20:03

2 years ago20:03

20:03

Building Awesome Events is out with it's 10th episode with Allison Crooker, Director- Event Content, VMware. -In this episode, Allison graciously shares with us her amazing journey and some of the highlights of her career, including her experience working with big event portfolios at NVIDIA and VMWare. --She also talks about how she manages her current responsibilities at VMWare while pursuing her passion project with The Event Content Council and speaking engagements. --Allison emphasizes the importance of analyzing post-event surveys and shares her thoughts on event reviews on Eventible. --She even spills the beans on her number one channel for new audience acquisition and registrations. --Plus, she gives some great tips on what she looks for when hiring new team members - and we hear there's even an #openposition…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 9 : Learn how to avoid the top mistake in event setup w/ Accelevents CEO Jonathan Kazarian 17:38

2 years ago17:38

17:38

Building Awesome Events presents its 9th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com , and Jonathan Kazarian, CEO & Founder at Accelevents. During the conversation, Jonathan speaks about his journey from working at a hedge fund right out of school to hosting a fundraiser of about 1000 people to raise money for the Dana-Farber Cancer Institute and his search for the right technology to help him run the event. Jonathan also talks about some of the events he has attended which has stuck on in his mind. Tune in to know more! About the Host: Ankush Gupta, Founder at Eventible.com - The TripAdvisor for Events Ankush is a marketer with over 20 years of experience with global companies like the TATA Group and MPhasis. He is a pioneer in the space of B2B Media, having been nominated for a Digiday award for Publisher of the Year. Currently he is founder at - a platform designed from the ground up to help event profs get the word out and use the power of social proof to accelerate their event brand.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 8 : Talking in-person vs. virtual events and event tech stacks - a chat with Liz Caruso 20:21

3 years ago20:21

20:21

Building Awesome Events presents its 8th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com , and Liz Caruso, CEO at Liz King Events and TechsyTalk . During the conversation, Liz speaks about how her love for events was kindled during her stint in an admin role at the career center at Columbia and being promoted thrice in the same year Liz became the go-to person for events which turned into a great learning experience for her giving rise to Liz King Events post that. Liz also touches upon the importance of community marketing during the conversation. Tune in to know more! About the Host: Ankush Gupta, Founder at Eventible.com - The TripAdvisor for Events Ankush is a marketer with over 20 years of experience with global companies like the TATA Group and MPhasis. He is a pioneer in the space of B2B Media, having been nominated for a Digiday award for Publisher of the Year. Currently he is founder at - a platform designed from the ground up to help event profs get the word out and use the power of social proof to accelerate their event brands.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 7 : Learn about the importance of planning and strategic thinking in events w/ Gerilynn Marburger, Dir - Global Events at Hewlett Packard 32:22

3 years ago32:22

32:22

Ankush Gupta, Founder at Eventible.com dives into conversation with Gerilynn Marburger, Diretcor- Global Events at Hewlett Packard Enterprise , in this special episode of Building Awesome Events. Learn how Gerilynn realized that events were the right path for her. Listen to her talk about a variety of important topics today for #eventprofs ranging from putting up a successful show, her opinion on picking the right technology platform, how curiosity is a key attribute in a candidate while making hiring decisions and her opinion on why social proof matters!…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift 17:10

3 years ago17:10

17:10

A crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to the actual live event. From her personal story to her experiences, Bethany highlights aspects such as the role of good copy in communicating the right brand and event message and how it influences registrations and drives engagement. This and more on how a robust partner network can assist during the process.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 5: In conversation with Rachel Russell, Marketing Manager at ONE (previously Even) 19:07

3 years ago19:07

19:07

Building Awesome Events presents its next episode. An engaging discussion between Ankush Gupta, the Founder of Eventible.com , and Rachel Russell, Field Marketing Manager at Even (now ONE ). During the conversation, Russell speaks about how her love for events was kindled during the various events she organized. During her time at i4cp – an HR research company, she speaks about a proprietary conference that she put on during the pandemic. She speaks about how the company she works at gives her purpose. “It's been such a great experience and the team's amazing. For people listening, if you don't know what it is, it's basically a company that enables hourly workers to access their earned wages before the two-week pay cycle. It has a really great mission that is helping people get out of the red.” She adds: “I never really had an organization that had such a profound mission. It gave me a purpose and that's why I've loved doing events for Even.” About the Host: Ankush Gupta, Founder at Eventible.com - The TripAdvisor for Events Ankush is a marketer with over 20 years of experience with global companies like the TATA Group and MPhasis. He is a pioneer in the space of B2B Media, having been nominated for a Digiday award for Publisher of the Year. Currently he is founder at - a platform designed from the ground up to help event profs get the word out and use the power of social proof to accelerate their event brands.…

Building Awesome Events (An Event Marketing Podcast)

1
Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk 24:12

3 years ago24:12