127 | From Words to Action: How Storytelling Unifies, Empowers & Transforms Organisations | The Cumberland

Building Better Cultures

EPISODE SUMMARY

In this episode, Scott discusses the power of storytelling in organisations with Des Moore and Shelly Hayward from The Cumberland Building Society.

They explore the importance of a common narrative during transformation, the co-creation process that engaged employees, and the significance of events like Cumberland Calling in celebrating the organisation's story.

The conversation emphasises the need for authenticity, emotional connection, and the ongoing evolution of the narrative as the organisation continues its journey.

KEY TAKEAWAYS

1. Storytelling is critical for effective communication in organisations.
2. A common narrative helps unify employees during transformation.
3. Co-creation of the story fosters ownership and engagement.
4. Emotional connection is key to engaging employees.
5. Leadership involvement ensures authenticity and inspires trust.

TIME STAMPS

• 00:00 Introduction to Storytelling in Organisations
• 02:19 Transformation Journey at Cumberland Building Society
• 07:10 The Importance of a Common Narrative
• 10:34 Co-Creation of the Cumberland Story
• 16:47 Cumberland Calling: Celebrating the Story
• 21:52 Engaging Leaders and Customers in the Narrative
• 27:15 The Positivity: Celebrating Pride in the Organisation
• 32:17 Continuing the Story: Future Directions