137 | Storytelling, Stakeholders, and Strategy: Communicating Change Right

Building Better Cultures

Summary

In this episode of the Building Better Cultures podcast, Scott McInnes speaks with Catherine Fallon about the critical role of change communication in organizations undergoing transformation. Catherine shares her extensive experience in employee engagement and change management, emphasizing the importance of building trust and aligning stakeholders during periods of change. The conversation explores effective strategies for communicating change, the role of middle management, the significance of storytelling, and the necessity of engaging change agents to foster a supportive environment. Ultimately, the discussion highlights the need for honesty and transparency in communication to ensure successful change implementation.

Takeaways

• Change communication is about building trust, not just issuing messages.

• Effective change communication aligns people towards a common goal.

• Resistance can cripple change programs if not managed properly.

• Honesty and transparency are critical in change communication.

• Middle management plays a vital role in translating change for their teams.

• Stakeholder analysis is essential to understand different perspectives.

• Stories can make change relatable and resonate with employees.

• Engaging change agents helps to influence and support the change process.

• Regular communication updates are necessary, even if there is no new information.

• Treating employees like adults fosters a culture of trust and engagement.

Sound Bites

• "It's not what you do, it's how you do it."

• "Change is always going to happen in an organization."

• "Building trust with the people going through the change."

• "The worst case is resistance and friction."

• "You want to know where the pockets of resistance are."

• "Being honest and open is critical."

• "Treat your employees like adults and don't infantilize them."

Chapters

• 00:00 Introduction to Change Communications

• 02:51 Catherine Fallon's Career Journey

• 05:45 The Importance of Change Communication

• 08:49 Effective Change Communication Strategies

• 12:09 The Role of Middle Management in Change

• 15:05 Understanding Stakeholder Perspectives

• 17:49 The Power of Storytelling in Change

• 21:04 Engaging Change Agents and Influencers

• 23:57 Final Thoughts on Honesty in Change Communication