#235 – Patrick Hunt | New Industry VC – Narrative Command & Operational Mastery

Building Better with Brandon Bartneck

Building Better with Brandon Bartneck

50:30

Episode Notes [00:00] The Importance of Questioning [01:21] Introduction to Curated Questions [02:20] Meet Kevin Kelly [03:56] Kevin Kelly's Mentor: Stewart Brand [05:33] The Role of Questions in Intellectual Traditions [06:47] Disequilibrium and Growth [10:21] Embodied Questions and Exploration [11:11] Balancing Exploration and Exploitation [11:50] The Inefficiency of Questioning [15:53] The Abundance Mindset [18:39] The Inevitable and Quality Questions [19:26] Hill Climbing vs. Hill Making [22:28] The Challenge of Innovation [24:13] The Beauty of Engineering and Innovation [24:34] Navigating the Frontier of New Technologies [25:33] The Role of AI in Question Formulation [26:43] Challenges in Advancing AI Capabilities [29:11] The Long Now Foundation and the 10,000 Year Clock [29:56] Transmitting Values Over Time [31:03] Ethics in AI and Self-Driving Cars [33:26] The Art of Questioning [34:04] Photography: Capturing vs. Creating [36:12] The Inefficiency of Exploration [38:36] Daily Practice and Long-Term Success [40:17] The Importance of Quantity for Quality [43:22] Final Thoughts and Encouragement on Questioning [46:24] Summary Takeaways Resources Mentioned Wired Magazine Whole Earth Review WELL Hackers Conference What Technology Wants by Kevin Kelly The Inevitable by Kevin Kelly Cool Tools Project Long Now Foundation Stewart Brand Socratic Method Koan René Descartes Conde Nast Vouge Olivetti Typewriter Trolley Problem Terry Gross Lex Friedman Tim Ferriss KK.org Kevin2Kelly on Instagram Recomendo Newsletter Excellent Advice for Living Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? Can I do that? Can that be something that you can learn? How did questions function differently between Eastern versus Western intellectual traditions? What role do you think embodied questions those we explore through doing rather than thinking play in developing wisdom? What's on the other side of the hill? What happens if you go to the end? What's the origin of this? How should one think about the exploratory in one's life? Is there anything that you would add to your list of 15 statements that define what makes a quality question? Is there a qualitative difference between the questions humans are asking and the questions our AI systems are beginning to formulate? What do you think would help them get there? Any idea on a forcing function on how we get them [LLMs] to ask the better questions so that they might improve in that direction? What were some novel questions that broke your brain at the time in thinking about this 10,000-year clock or beyond? What's it good for? What would you use it for? What else could you do over the long term for 10,000 years? How do you transmit values over time? How do you evolve values that need to change, and how do you make a difference? How do even know what you don't want to change? What do you want to continue? What's the most essential aspects of our civilization that we don't want to go away? What are the rules? What is the system? How do you pass things along in time and not change the ones you don't wanna change, and make sure you change the ones that are more adaptable so they can adapt? What do you think about questioning itself as an art form? How has being a photographer influenced the way you question reality, visually compared to verbally? Are you a photographer that takes photos or makes photos? What will happen? What will happen next? What are your right now questions that you are wrestling with or working with in your life? Can someone else do what I'm trying to do here? Am I more me in doing my art or more me in doing the writing? Do you have any other thoughts or encouragement about questions that we haven't explored? What makes a good question? How do you ask a good question? What questions do you dwell on to be in purposeful imbalance? What is your practice in embracing the inefficient nature of questions to achieve breakthroughs? What are the new hills you can build and frontiers you can explore? How can you use your curiosity and humanity to pursue questions that trend toward the fringes?…

about a year ago 54:15

M4A•Episode home

Patrick Hunt is a GP at New Industry VC. He joins to discuss the critical concepts of narrative command and operational mastery in the context of building deep tech hardware startups. He shares insights from his experience at Rivian and Our Next Energy, emphasizing the challenges of managing change, the importance of structured risk management, and the need for founders to effectively communicate their vision. The discussion highlights the complexities of startup dynamics and the essential qualities that venture capitalists look for in founders.

Links:

Show notes: http://brandonbartneck.com/buildingbetter/patrickhunt
Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\
linkedin.com/in/brandonbartneck/
https://www.nivc.us/
https://www.nivc.us/blog/operational-mastery

Takeaways

Entrepreneurship is incredibly challenging and requires resilience.
Narrative command is essential for startups to shape market understanding.
Operational mastery involves managing change effectively as a company scales.
Deep tech hardware startups face unique challenges compared to software startups.
Change management is crucial to avoid becoming a 'company killer.'
Phasing risks helps in systematically addressing startup challenges.
Founders must embody their company's vision to achieve narrative command.
Building a compelling narrative can attract investment and talent.
Understanding the complexities of capital deployment is vital for hardware startups.
Feedback and learning agility are key traits for successful founders.

About Patrick Hunt

Patrick Hunt is a GP at New Industry VC. He previously built Rivian for eight years, from employee #15 to 15,000, and led Manufacturing Strategy at a unicorn battery startup.

About New Industry VC

New Industry VC is a venture capital firm investing in Deep Tech hardware startups at the earliest stages. They seek founders with Narrative Command and Operational Mastery.

Keywords

Patrick Hunt, New Industry VC, deep tech, hardware startups, narrative command, operational mastery, venture capital, entrepreneurship, startup challenges, risk management

Building Better

Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast.

I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you.

Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

287 episodes

#Tech #Brandon Bartneck

#235 – Patrick Hunt | New Industry VC – Narrative Command & Operational Mastery

14 subscribers

published about a year ago

M4A•Episode home

Links:

Show notes: http://brandonbartneck.com/buildingbetter/patrickhunt
Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\
linkedin.com/in/brandonbartneck/
https://www.nivc.us/
https://www.nivc.us/blog/operational-mastery

Takeaways

Entrepreneurship is incredibly challenging and requires resilience.
Narrative command is essential for startups to shape market understanding.
Operational mastery involves managing change effectively as a company scales.
Deep tech hardware startups face unique challenges compared to software startups.
Change management is crucial to avoid becoming a 'company killer.'
Phasing risks helps in systematically addressing startup challenges.
Founders must embody their company's vision to achieve narrative command.
Building a compelling narrative can attract investment and talent.
Understanding the complexities of capital deployment is vital for hardware startups.
Feedback and learning agility are key traits for successful founders.

About Patrick Hunt

Patrick Hunt is a GP at New Industry VC. He previously built Rivian for eight years, from employee #15 to 15,000, and led Manufacturing Strategy at a unicorn battery startup.

About New Industry VC

New Industry VC is a venture capital firm investing in Deep Tech hardware startups at the earliest stages. They seek founders with Narrative Command and Operational Mastery.

Keywords

Patrick Hunt, New Industry VC, deep tech, hardware startups, narrative command, operational mastery, venture capital, entrepreneurship, startup challenges, risk management

Building Better

Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

287 episodes

#Tech #Brandon Bartneck

All episodes

Building Better with Brandon Bartneck

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Building Better with Brandon Bartneck

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19 days ago37:35

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Building Better with Brandon Bartneck

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Building Better with Brandon Bartneck

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#254 – Mark Reich | Managing on Purpose with Hoshin Kanri and Lean Leadership 50:19

7 weeks ago50:19

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Building Better with Brandon Bartneck

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8 weeks ago16:50

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In this solo episode of Building Better , host Brandon Bartneck reflects on the first quarter of 2025. Drawing from recent episodes and his own evolving role leading engineering at PJ Wallbank Springs, Brandon shares the four themes that defined Q1: intentional innovation, operational leadership, learning and growth, and strategic problem-solving. This quarter marked a shift in the show’s tone—toward practicality, execution, and leading where the rubber meets the road. Whether you're growing a hardware business, managing complex systems, or trying to lead more effectively, this episode offers real-world insights from the front lines. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Themes from Q1 2025: Intentionality in Innovation – Featuring lessons from guests like Ross Blum (Skyline Robotics), Tony Kinsman (Polaris), Xiaodi Hou (Bot Auto), Casey Freeburg (Orbis), and the FlexGen team Operational Leadership – How leaders like Trevor Blondeel, Casey Freeburg, Tony Kinsman, and Xiaodi Hou are building real impact through thoughtful execution Learning and Personal Growth – Insights from Brandon’s solo episodes on self-learning and doing hard things Strategic Problem Solving – Highlighting Felix Leach and Nick Molden’s data-driven approach to vehicle sustainability as a standout example of practical, high-leverage thinking Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/q1reflection Connect with Brandon on LinkedIn: Brandon Bartneck Connect with Building Better: Listen on Apple Podcasts Listen on Spotify…

Building Better with Brandon Bartneck

1
#252 – Xiaodi Hou | Bot Auto - Operational Excellence and the Future of Autonomous Trucking 45:19

9 weeks ago45:19

45:19

Autonomous trucking has long promised a more efficient, scalable future for freight. But making it real requires more than bold ideas—it takes precision, discipline, and a deep understanding of operations. In this episode of Building Better, Brandon Bartneck talks with Dr. Xiaodi Hou, founder and CEO of Bot Auto. They explore how Bot Auto is approaching Level 4 autonomous driving, the importance of cost per mile as a success metric, and what it means to build a lean, high-performing team in a complex industry. Xiaodi shares how his leadership style has evolved, why collaboration is more powerful than competition, and why being realistic—and still optimistic—matters more than hype. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Bot Auto: Bot Auto is a Level 4 autonomous trucking company offering Transportation as a Service (TaaS) through its AI-driven autonomous truck fleet. Founded by Dr. Xiaodi Hou, Bot Auto combines visionary leadership, top-tier engineering talent, and industry expertise to revolutionize the transportation industry. Headquartered in Houston, Texas, the company aims to create lasting impact by expanding transportation capacity, integrating with existing freight networks, and addressing the driver shortage while minimizing disruption. About Xiaodi Hou: Dr. Xiaodi Hou is the Founder and CEO of Bot Auto, and an internationally recognized expert in autonomous vehicles, artificial intelligence, machine learning, and computer vision. He holds a Ph.D. in Computation and Neural Systems from Caltech and a Bachelor's in Computer Science from Shanghai Jiao Tong University. Before founding Bot Auto, he co-founded TuSimple and served as CTO and CEO. His work has been featured in Wired, Forbes, and TechCrunch, and he has spoken at events such as Web Summit and Nvidia’s GTC. Key Takeaways: Bot Auto is building for long-term success in autonomous trucking, not short-term hype Cost per mile (CPM) is a better metric than miles per intervention (MPI) Operational execution is critical for scalable autonomy The tech ecosystem is maturing, but real-world integration still requires nuance A small, agile team with deep focus can outperform a larger one Industry collaboration builds trust and accelerates progress Public perception and trust are just as important as technical progress Chapters: Introduction to Bot Auto and Autonomous Trucking The Vision Behind Bot Auto Understanding the Ecosystem and Technology Operational Challenges in Autonomous Driving Organizational Structure and Team Dynamics Cost Per Mile vs. Miles Per Intervention Leadership Evolution and Industry Perspective The Future of Autonomous Driving Links & Resources: Learn more about BOT Auto: Company Website Connect with Xiaodi Hou: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/xiaodihou Connect with Building Better: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#251 – Tony Kinsman | Polaris - Driving the Right Innovation in Powersports 47:12

10 weeks ago47:12

47:12

Polaris is at the forefront of innovation in powersports, with a portfolio that spans off-road vehicles, motorcycles, snowmobiles, boats, and more. But what does it take to lead technology development in such a dynamic industry? In this episode of Building Better, Tony Kinsman, Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, shares insights on how Polaris approaches product development, innovation, and customer-driven design. We discuss: How Polaris balances cutting-edge technology with real-world customer needs The evolving role of software, automation, and connectivity in powersports How Polaris fosters a culture of innovation and continuous learning The challenges of integrating new technology without losing the core riding experience Tony’s journey from engineering intern to CTO is a great example of what’s possible when you combine technical expertise, strategic thinking, and a passion for the products you build. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Polaris’ innovation is customer-driven—technology is only valuable if it enhances the riding experience Automation and connectivity are reshaping powersports but in ways that preserve the fun and control for riders Systems engineering and software integration are now as critical as mechanical design A strong culture of learning and adaptability is essential for staying ahead in a competitive industry Chapters: 00:00 – Introduction to Polaris and Tony Kinsman 05:22 – Polaris’ Core Mission and Customer Focus 06:31 – The Role of a CTO in Powersports Innovation 10:17 – How Polaris Identifies and Prioritizes New Technologies 15:05 – Balancing Comfort, Performance, and Cost in Vehicle Design 19:33 – Managing Complexity in Manufacturing and Supply Chain 23:28 – Building a Learning Culture at Polaris 26:52 – The Future of Technology in Powersports 31:51 – How Connectivity and Digital Displays Are Transforming the Riding Experience 36:47 – Balancing Innovation with Practicality 40:51 – Final Thoughts on the Future of Polaris and the Industry About Tony Kinsman: Tony Kinsman is the Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, where he leads product development and technology strategy across the company’s diverse lineup. Since joining Polaris in 2004, he has held multiple leadership roles in engineering and product development, playing a key role in the growth and evolution of Polaris' industry-leading products. Links & Resources: Learn more about Polaris: Company Website Connect with Tony Kinsman: LinkedIn Explore Polaris Technologies: RIDE COMMAND | DYNAMIX Show Notes: brandonbartneck.com/buildingbetter/tonykinsman Connect with Building Better: Follow the podcast for more conversations on engineering, leadership, and technology: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#250 – The Value of Doing Hard Things: Learning Through Challenge 15:07

11 weeks ago15:07

15:07

This week, I’m exploring an idea that’s been on my mind a lot lately: what happens when we push ourselves through something hard? Recently, I set a tough fitness goal, breaking 6:20 on a 2,000-meter row. I've trained for months. I prepped. Then, on test day, everything felt off. My body wasn’t cooperating, my mind was telling me to quit, and every part of me was screaming to stop. But I didn’t. And while I didn’t hit my goal, I walked away with something just as valuable: a deeper understanding of why these experiences matter. This solo episode is me thinking out loud—about what these moments teach us, how they shape our confidence, and why going through difficult things in one area of life makes us more capable in everything else. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Self-confidence isn’t something you just have. It’s built through experience. Pushing through something difficult is a skill, not just a mindset. Discomfort in one area (like fitness) can prepare you for challenges in work, leadership, and life. These lessons fade over time if we don’t keep testing ourselves. Chapters : 00:00 – Introduction: Why This Topic Matters 02:20 – The 2K Row Test: A Real Challenge 07:08 – What I Learned From Pushing Through 09:34 – How Hard Physical Experiences Build Mental Resilience 11:33 – Raising Your Threshold for Discomfort 13:56 – Final Thoughts & Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/hardthings Connect with Building Better: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#249 - Ahmad Ghahreman | Cyclic Materials - Revolutionizing Rare Earth Recycling and Sustainable Materials 40:26

12 weeks ago40:26

40:26

Rare earth elements are essential to electrification, decarbonization, and modern technology, yet only 1% of these materials are currently recycled globally. Cyclic Materials is changing that. In this episode of Building Better, Ahmad Ghahreman, CEO of Cyclic Materials, shares how his company is pioneering rare earth element recycling to create a circular supply chain for critical materials. He discusses the challenges of recycling rare earth elements, the impact on sustainability, and how Cyclic Materials' proprietary technology significantly reduces carbon footprint. The conversation covers the role of rare earth elements in clean energy, the business model behind recycling, and Ahmad’s journey from academia to entrepreneurship. With policies increasingly mandating the recycling of critical metals, this episode explores the future of sustainable materials and the innovations driving change. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Cyclic Materials: Established in 2021, Cyclic Materials is a cleantech company creating a circular supply chain for rare earth elements (REEs) and other critical materials for supporting the clean energy transition. Through its innovative technology, the company economically, sustainably, and domestically transforms end-of-life products into valuable raw materials that are essential to the production of electric vehicles, wind turbines, and motors for the electronics we use in our daily lives. In 2023, Cyclic Materials commissioned a commercial demonstration facility of the first stage of its process, MagCycle℠, which recovers rare earth magnets from end-of-life materials. In 2024, the company opened a second commercial demonstration facility in Kingston, Ontario, using its proprietary hydrometallurgical technology, REEPure℠, to produce Mixed Rare Earth Oxide. As global demand for REEs continues to rise, Cyclic Materials is scaling its technology across North America, Europe, and Asia. Key Takeaways: Cyclic Materials focuses on recycling rare earth elements to build a circular supply chain. Only 1% of rare earth elements are currently recycled globally. Electrification and decarbonization are driving the demand for rare earth elements. Cyclic Materials' technology reduces carbon footprint by 63%. The company operates on a spoke-and-hub model for recycling. Rare earth magnets are found in various products, including electronics and vehicles. Collection schemes for recycling are essential for material flow. The recycling industry is evolving to include critical metals. Cyclic Materials aims to provide cleaner, more sustainable materials. Policies are increasingly mandating the recycling of critical metals. About the Guest: Ahmad Ghahreman is a serial entrepreneur with over 15 years of experience in cleantech and one of the world’s top hydrometallurgists. He has co-invented more than 20 patents and commercialized multiple technologies, focusing on transforming the rare earth elements market with sustainable, ethical solutions. Links & Resources: Learn more about Cyclic Materials: Company Website Connect with Ahmad Ghahreman: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/ahmadghahreman Connect with Building Better:Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#248 – Ross Blum | Skyline Robotics - Automated Skyscraper Window Cleaning, Facade Management & More 49:26

13 weeks ago49:26

49:26

For more than a century, window cleaning for skyscrapers has been a dangerous, labor-intensive job. Skyline Robotics is changing that. In this episode of Building Better, Ross Blum, President and COO of Skyline Robotics, discusses how their flagship robotic system, Ozmo, is transforming facade maintenance through automation. Ozmo cleans windows three times faster than traditional methods, reduces risk for human workers, and creates new opportunities in the industry. The conversation explores the challenges of implementing robotics in an established industry, how trust is built with stakeholders, and the role of human labor in automation. Ross also shares insights into privacy concerns, cost drivers, and the technical complexities of working with outdoor robotics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Skyline Robotics: Skyline Robotics is a deep tech robotics and automation company bringing robotics to facade maintenance. Its flagship product, Ozmo, is the world’s first high-rise window cleaning robot, offering a safer, faster, and more effective alternative to human window washers. With artificial intelligence, computer vision, and machine learning, Ozmo is disrupting the $40B window cleaning industry. While Ozmo automates the physical task, human operators remain an integral part of the process, overseeing operations and ensuring efficiency. Key Takeaways: Skyline Robotics is revolutionizing window cleaning through automation. The company’s mission is to own the facade, extending beyond just cleaning. Automation presents major opportunities in outdoor environments. Trust-building is critical for successful implementation of robotics. Privacy concerns must be addressed when using data collection technologies. The cost of window cleaning is influenced by labor, weather, and regulations. Human labor still plays a role in the automation process. Transparency and humility are key in building client relationships. Technical challenges include adapting to various building designs and conditions. Data analysis can enhance building maintenance and efficiency. Chapters: 00:00 Introduction to Skyline Robotics 05:52 The Importance of Facade Maintenance 08:47 Cost Drivers in Window Cleaning 11:34 Automation and Labor Dynamics 14:58 Privacy Concerns and Data Management 17:49 Facade Management Opportunities 20:44 Technical Challenges in Robotic Cleaning 23:41 Building Trust in Automation 26:48 The Journey of Innovation 29:54 Conclusion and Key Takeaways 46:17 The Complexity of Window Cleaning Automation 48:40 Building Trust in Automation Industries About the Guest: Ross Blum is the President and COO of Skyline Robotics, leading operations across Israel and the USA. With a background in business operations and strategy, Ross previously served as COO of Quidd and CAO of pingmd, leading both companies through successful acquisitions. He holds a J.D. from Benjamin N. Cardozo School of Law, an M.S. from Georgetown University in Sports Management, and a B.S. in Business Management from Babson College. Links & Resources: Learn more about Skyline Robotics: Skyline Robotics LinkedIn Connect with Ross Blum: Ross Blum LinkedIn Show Notes: brandonbartneck.com/buildingbetter/rossblum Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#247 - The Skill That Changes Everything: How to Learn Faster and Smarter 18:38

14 weeks ago18:38

18:38

The ability to learn on your own is one of the most valuable skills you can develop. The world is moving too fast to rely only on formal education or structured training. If you want to stay ahead, you need to take control of your own learning. In this solo episode, Brandon Bartneck breaks down three key pillars of effective learning: Depth & Breadth – Why becoming a T-shaped individual makes it easier to pick up new skills. Mastering the Fundamentals – Why struggling through the basics builds intuition and adaptability. The Pace of Learning – Why learning faster (without sacrificing understanding) gives you a massive edge. This episode explores why these concepts matter, how they apply to real-world success, and how you can train yourself to learn better, faster, and more effectively. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: The best learners aren’t just deep or broad—they’re both. Once you master one field, it becomes easier to pick up new ones quickly. Learning fundamentals builds intuition and makes you less dependent on external tools. The ability to learn fast without sacrificing quality is a competitive advantage. Learning compounds like investing—what you master today makes it easier to learn something new tomorrow. Chapters: 00:00 – Introduction: Why Self-Learning Matters 02:30 – The T-Shaped Individual and Orthogonal Thinking 07:20 – Mastering the Fundamentals and First-Principles Learning 12:15 – The Pace of Learning: Why Speed Matters 17:40 – Applying This Framework to Career and Business 20:10 – Final Thoughts and Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/selflearning Connect with Building Better: Follow the podcast for more insights on learning, leadership, and innovation: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#246 – Tony Olivo & Ken Rahn | FlexGen - Revolutionizing Energy Storage with Better Software 48:48

15 weeks ago48:48

48:48

Tony Olivo and Ken Rahn from FlexGen join the conversation to discuss the evolution of energy storage and its role in grid stability. FlexGen has transitioned from a hardware-focused company to a software-first approach, helping utilities and developers optimize energy storage solutions. The discussion covers the challenges of communicating value in a complex industry, the growing importance of batteries in balancing supply and demand, and the future of renewable energy. Tony and Ken share insights into how FlexGen is solving real-world energy problems through advanced software and analytics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About FlexGen: Based in Durham, N.C., FlexGen is an innovative software and services provider in the global energy storage sector. At the forefront of the energy transition, FlexGen leverages decades of engineering and software expertise to help shape the future of sustainable power both in the United States and globally. FlexGen's HybridOS™ software seamlessly integrates with any hardware vendor and with both traditional and renewable power sources. Their advanced analytics and AI-driven insights enable energy storage owners to effectively deploy diverse power market strategies, enhancing grid stability and increasing economic returns. With 1.5M hours of runtime and 8 GWh of energy storage systems managed with HybridOS™, FlexGen provides field-tested software and services solutions that are trusted by developers, utilities, government agencies, and industrial companies worldwide. Key Takeaways: FlexGen focuses on turning batteries on, keeping them operational, and extending their life. The company has evolved from hardware manufacturing to a software-first approach. Batteries play a crucial role in stabilizing the grid and managing energy supply and demand. Effective communication of value propositions is essential in the energy sector. The energy storage industry is influenced by the growth of electric vehicles and renewable energy sources. FlexGen aims to solve real-world problems in energy management. Understanding the character of energy is vital for effective grid management. The company is open to future opportunities beyond current technologies. Grid stability is affected by the balance of supply and demand. FlexGen's software can help utilities optimize their energy resources. About the Guests: Tony Olivo is the Senior Vice President of Software Engineering at FlexGen. With 17 years of experience in large-scale power conversion and energy storage systems, Tony leads the software development division for FlexGen's products in energy storage control, analytics, and orchestration. He holds a degree in Electrical Engineering from Rensselaer Polytechnic Institute and is the author of seven patents. Ken Rahn is the Vice President of Marketing and Customer Solutions at FlexGen. Based in San Francisco, he brings extensive experience in technology and leadership, with a background in organizational communications and biomaterials. His career began in the U.S. Navy, where he led a team of over 50 Nuclear Electronics Technicians. He has since held roles at NRG Energy, Medallia, and Iterable, navigating multiple pre-IPO to post-IPO transitions. Ken is excited about FlexGen’s potential for explosive growth in the energy sector. Links & Resources: Learn more about FlexGen: FlexGen Website Access insights and downloads: FlexGen Resources Show Notes: brandonbartneck.com/buildingbetter/flexgen…

Building Better with Brandon Bartneck

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#245 – Kacie Freeberg | The Power of Returnable Packaging in Automotive Manufacturing 50:07

16 weeks ago50:07

50:07

In this episode of Building Better with Brandon Bartneck , Kacie Freeberg, a leader in automotive returnable packaging, joins the conversation to discuss the critical role of sustainable packaging solutions in the supply chain. Kacie is Senior Director, Industrial at ORBIS Corporation. With a deep understanding of returnable packaging, Kacie shares insights on how it drives cost savings, reduces waste, and enhances sustainability in automotive manufacturing. The conversation highlights the importance of collaboration, problem-solving, and clear communication in achieving continuous improvement. Kacie also provides valuable perspectives on supplier relationships, career development, and the innovations shaping the future of automotive packaging and manufacturing automation. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About ORBIS Corporation: Menasha Corporation, ORBIS’ parent company, celebrated its 175th anniversary in 2024. With 175 years of material handling expertise and 70 years of plastics innovations, ORBIS helps world-class customers move their products faster, safer, and more cost-effectively with reusable totes, pallets, containers, dunnage, and racks. Using a proven approach, ORBIS experts analyze customers’ systems, design solutions, and execute reusable packaging programs to create a more sustainable supply chain for their business. ORBIS uses packaging life-cycle assessments to provide directional guidance on environmental impact data, helping customers make informed decisions on the benefits of reusable vs. single-use packaging to achieve longer-term cost savings while minimizing their overall environmental impact. As a steward of sustainability, ORBIS is committed to a better world for future generations. ORBIS is a part of Menasha Corporation, one of the oldest family-owned manufacturers in the United States. Headquartered in Oconomowoc, ORBIS has more than 3,300 employees and almost 50 locations throughout North America and Europe. Key Takeaways: Returnable packaging is a sustainable alternative to expendable packaging. It increases pack density, reduces waste, and drives cost savings. Achieving sustainability goals requires collaboration across the supply chain. Clear problem definition is essential for effective problem-solving. Continuous improvement is key in automotive manufacturing. Ergonomics and safety must be prioritized in packaging design. Change management plays a crucial role in implementing new packaging strategies. Using real-world examples helps demonstrate successful collaboration. Effective communication strengthens supplier relationships and team dynamics. A continuous improvement mindset can be cultivated through coaching. Common language within teams is essential for long-term success. Supplier relationships are crucial for problem-solving and innovation. Automation is reshaping the role of packaging in modern manufacturing. Hands-on manufacturing experience provides valuable learning opportunities. Embracing challenges fosters career growth and leadership development. Chapters: Introduction to Returnable Packaging Understanding the Scale of Impact Driving Continuous Improvement Personal Insights on Problem Solving Building a Common Language for Team Success Innovations in Automotive: Cost Savings and Sustainability Navigating Complex Systems in Manufacturing Embracing Challenges for Career Growth About the Guest: Kacie Freeberg is an expert in returnable packaging and supply chain efficiency, helping automotive manufacturers implement sustainable, cost-effective solutions. She brings extensive industry experience in collaboration, communication, and continuous improvement strategies that drive meaningful impact within organizations. Links & Resources: Learn more about Kacie Freeberg: LinkedIn Learn more about ORBIS Corporation: ORBIS Website Show Notes: brandonbartneck.com/buildingbetter/kaciefreeberg Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#244 – Trevor Blondeel | Transforming Manufacturing Leadership 48:09

17 weeks ago48:09