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Building the Future of Influencer Marketing - Jess Flack, Co-founder and CEO of Ubiquitous
Manage episode 335725646 series 3348352
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Jess Flack is the Co-Founder and CEO of Ubiquitous, an influencer-managed marketplace that specializes in matching influencers and brands on TikTok. Her previous job at a moving startup helped her realize the power of TikTok and creators as a new marketing channel for brands. Now, she and her team at Ubiquitous help brands run their best influencer campaigns, instill the importance of opportunities within TikTok in their clients, and are building tech that will power and run the influencer marketing industry as a whole.
In her conversation with Mickey Cloud, Jess talks about how Ubiquitous was born and how it’s evolved since its inception. She talks about the future of influencer marketing, and how a managed marketplace like Ubiquitous can make the process easier and more effective for everyone. And the conversation wouldn’t be complete without talking about the impact TikTok has had on marketing for the last two years.
In-flight topics:
- How Ubiquitous was started
- Benefits of working with influencers
- What works on TikTok vs. other platforms
- Influencer opportunities for B2B brands
- The future of influencer marketing
Connect with Jess Flack:
Jess on LinkedIn: https://www.linkedin.com/in/jess-flack/
Jess on Instagram: https://www.instagram.com/__flack/?hl=en
Ubiquitous website: https://www.ubiquitousinfluence.com/
Ubiquitous Instagram: https://www.instagram.com/ubiquitousofficial/
Ubiquitous TikTok: https://www.tiktok.com/@ubiquitousofficial
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