The Real Journey Of Switching To Semi-Private w/ Payden & Lane Montgomery

Built To Grow Fitness Business

Burnout doesn’t always look like collapse. Sometimes it’s quiet – just another late night, another underpriced session, another missed dinner with the kids...

That’s where Lane and Payden Montgomery found themselves, thirteen years into running a gym. On paper, things looked fine. But behind the scenes, they were burnt out and stretched thin trying to keep up with a business that was too big, too messy, and too dependent on them.

In this episode, Tim and Randy sit down with the Montgomerys to unpack their decision to completely flip their model – from large-group chaos to a clean, streamlined semi-private operation.

They break down the exact moment they shut down large group training, what led to that call, and how it gave them back their time, their clarity, and their sanity.

What’s cool about their story is how fast they moved once the decision was made. They went from 150 clients at $170 to nearly 100 clients at an average of $370 – more money, fewer headaches, and no more working 30 hours a week on the floor.

But this wasn’t a quick fix or an overnight pivot. It was a deliberate, strategic overhaul made possible by mentorship, systems, and finally letting go of the belief that they had to do it all.

Lane and Payden’s journey is proof that the business you want is within reach – you just need to make the leap.

Tune in to learn more.

Key Takeaways:

• Intro and backstory (00:00)
• Early signs of burnout and business overwhelm (01:49)
• Discovering the Million Dollar Gym model at the Growth Summit (07:09)
• Making the call to shut down large group training (09:47)
• Introducing the new direction to members during Vision Night (14:07)
• Shifting to semi-private training solves long-standing challenges (18:15)
• Building a stronger team and stepping out of day-to-day coaching (23:38)
• Semi-private brings freedom, structure, and personal time back (29:10)
• Looking back: What they'd do differently and what they’ve learned (34:48)

Additional Resources:

- Check out Payden and Lane’s gym on Instagram

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- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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