What Are You Doing This All For

Built To Grow Fitness Business

A lot of gym owners are grinding day in and day out – but if you ask them why they’re doing it, most don’t have a clear answer.

They’re running sessions, managing staff, staying late – doing all the things they think they’re supposed to do. But without a strong sense of purpose behind it, the work starts to feel heavy. Like you're spinning your wheels with no real direction.

That exact question came up during the last Iron Circle event: What are you doing this all for?

For some, it’s about changing lives in their community. For others, it’s about building something that gives them time with family or the freedom to step off the training floor. The truth is, there’s no wrong answer. But you’ve got to know what yours is – because if your business isn’t built to support that mission, it’ll eventually pull you off track.

In this episode, Tim and Randy break down why your model has to match your goals, how making money and making an impact can absolutely go hand in hand, and why building a team isn’t just smart – it’s essential if you want to scale your purpose.

If you’ve been grinding without a clear reason for years, this is your moment to pause, zoom out, and get re-centered.

Let’s get your business aligned with your why… before another 10 years slip by.

Tune in!

Key Takeaways:

• Intro (00:00)
• Gym ownership starts from different motivations (00:35)
• Importance of aligning business with your why (03:36)
• Starving artist mindset limits gym owner success (06:03)
• Clarity in goals drives better business decisions (08:26)
• Hard work alone won’t create freedom (09:25)
• Building a team allows scaling impact (12:06)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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