EP 36 - From Bobby Flay and James Beard to Aloha Snacks: Chef Jesse's Culinary Journey in Virginia Beach

Burnt Hands Perspective

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What happens when a classically trained fine dining chef decides to trade white tablecloths for paper plates and still serve some of the best food in Virginia Beach? Meet Chef Jesse Wykle, the culinary mastermind behind Aloha Snacks and a true Hampton Roads legend who once took down Bobby Flay on national television with his signature lumpia.
We got the real dirt about food television competitions, where Jesse shares the surreal experience of competing against Bobby at 4 AM after a night of drinking with his wife in New York City. This story is priceless—from Bobby glazing over when hearing "lumpia" to bringing in a Filipino chef to teach him the basics, and ultimately inviting Jesse to his restaurant Gato after losing the competition. "I've never hung out with anybody," Bobby admitted, making Jesse's victory that much sweeter.
But beyond the glitz of Food Network fame lies a deeper conversation about what makes a restaurant community thrive. Jesse passionately advocates for breaking down the competitive walls between local establishments, arguing that Hampton Roads will never attract Michelin recognition until restaurants support each other rather than operating in isolation. "If James Beard is looking for a place to give someone an award, they're going to a place where multiple places have that quality," he explains, urging chefs to focus on building collective excellence rather than individual prestige.
Jesse also shares details about the upcoming Virginia Beach Strawberry Festival on May 17th, shutting down Laskin Road to celebrate local farms and raise money for EquiKids. Please go out and support this new festival location!

His advice to young chefs considering restaurant ownership is refreshingly blunt: "Either get out or realign it." This interview offers an unfiltered look into both the creative joys and brutal realities of the restaurant industry from someone who's mastered the art of working his way up, to work his way out.
Want to understand what makes Hampton Roads' culinary scene special and where it's headed? Listen to this episode, then head to Aloha Snacks in Virginia Beach to experience the casual culinary magic of a chef who wears Nike tennis shoes while preparing some of the best tuna.

You can find out more about this hidden gem of a spot here: https://alohasnacksvb.com/

And on Instagram here: https://www.instagram.com/alohasnacksvb

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Chapters

1. EP 36 - From Bobby Flay and James Beard to Aloha Snacks: Chef Jesse's Culinary Journey in Virginia Beach (00:00:00)

2. Local Legend Jesse Weichel Intro (00:00:48)

3. Vision Behind Aloha Snacks (00:03:16)

4. Defeating Bobby Flay on TV (00:06:42)

5. Community Over Competition in Restaurants (00:18:05)

6. Virginia Beach Strawberry Festival (00:25:02)

7. Advice for Aspiring Chef-Owners (00:29:09)

8. The Future of Culinary Scene (00:33:24)