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71. The Competitive Ladder™ – How to Win in Advisory
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Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast, Amanda C. Watts introduces The Competitive Ladder™ - a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover why business owners choose them over you - and how you can position yourself as the only logical choice.
Key Takeaways
- Your Competition is Bigger Than You Think: Business owners don’t just compare you to other accountants. They’re also considering business coaches, marketing agencies, and software tools.
- Other Accountants Create a Race to the Bottom: Without clear differentiation, accountants compete on price or familiarity, making it harder to win premium clients.
- Business Coaches Sell the Vision, Not the Service: They tap into emotions and promise transformation, making advisory services feel like a "nice-to-have" rather than a must-have.
- Marketers & Software Tools Steal Your Clients' Budgets: AI-driven tools and marketing agencies position themselves as the key to growth, leaving little room for advisory.
- Winning Against Competitors Requires Positioning, Not Price Cuts: Productizing your services, creating a signature framework, and selling clear outcomes will make you the only logical choice.
- Urgency Sells: Make Advisory a Priority: Show clients why every month without financial strategy is costing them money, just like marketers create urgency around leads and visibility.
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