Don’t Blame Your Prices, Fix Your Systems First

Business-First Creatives

We made it to 200 episodes—and I’m bringing the fire 🔥

I’m taking this opportunity to revisit one of the first truths I ever shared on the podcast: just because someone says no to your offer doesn’t mean your price is the problem. If your bookings have slowed or leads keep ghosting you, it’s time to take a hard look at your systems—not your rates.

I’m breaking down what actually moves someone from “just curious” to “ready to book,” what your system might be missing, and how to figure out where things are falling through the cracks—so you can finally build a client experience that earns more YESes.

Find it Quickly:

[00:00] Celebrating episode 200 + shoutout to Haylee

[01:11] The real reason people aren’t booking (it’s not your price)

[01:33] Your offer needs a system that supports it

[02:19] Why your website can’t do all the heavy lifting

[04:15] Most creatives build task lists, not client experiences

[04:46] Client journey vs. client experience

[06:16] Are your leads ready to buy?

[07:31] Why consultation calls aren’t just about closing—they’re “decision calls”

[10:32] Sales videos as an alternative to calls

[11:32] Why lowering prices or adding deliverables won’t fix broken systems

[12:25] The role of a client experience audit and what to look for

[13:49] Why offboarding is key to referrals and retention

[14:08] What comes next?

Mentioned in this Episode

Episode 1 - If you keep hearing NO

Episode 101 - What your website really needs

Episode 123 - 3 Videos for Your Client Experience

Client Experience Audit

Gaffin Creative