I Audited My Freebies—Here’s What I Found

Business-First Creatives

Ever wondered if your freebies are helping people buy—or just taking up digital space? In this episode, I’m sharing how a single podcast (shoutout to Jenn Green!) made me rethink everything I’ve ever created. I ran my freebies through her mini/medium/large framework, pulled in ChatGPT to help, and uncovered a few surprising gaps—and a lot of hidden potential.

If you’ve got a few too many opt-ins floating around… this one’s for you.

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[00:00] Something strange started happening with my freebies… 👀

[01:07] What does it really mean when someone downloads three freebies at once?

[01:56] Did my “everything” page work a little too well?

[02:43] Multiple freebies, multiple formats… but where’s the journey?

[03:51] A single podcast episode flipped how I think about every freebie I’ve made

[05:18] Do you have a strategy beyond opt-ins?

[05:46] So I fed ChatGPT the podcast transcript and said: analyze this for me

[06:57] The moment I realized I wasn’t repurposing my best content

[07:58] When AI told me I had no large lead magnets 😅

[08:39] What actually is a high-value freebie?

[10:09] Can a 20-minute video be considered “in-depth”?

[10:53] Spoiler: I don’t want to teach anything for 90 minutes

[12:41] Revisiting my “email guide” freebie

[13:29] Will turning one training into two formats = a better experience?

[14:48] My new non-negotiable: every freebie must lead to a win

[15:35] Want to clean up your own freebie graveyard? Start here

[16:23] It’s not about more content. It’s about making it all work together

Mentioned in this Episode

My Everything Page

Client Hub for Airtable

Content Hub for Airtable

Workflow Magic

Systems Saved Me Podcast (Guest Host Jenn Green)