Building An Ecosystem That Attracts Clients Without Chasing Algorithms Or Trends With Marc Mawhinney Business Growth Lab podcast

22:46

Your story isn’t about you, and that’s exactly why it works. In this episode, we’re diving into the storytelling shift that transforms sales conversations from awkward stumbles to soul-aligned yeses. Samantha and Kris Jones unpack the difference between a pretty website and one that actually works, and why your story doesn’t need a breakdown-and-breakthrough arc to matter. You’ll learn how to stop trying to be the hero of your brand and step into the role that actually builds trust and gets clients. They also talk about clarity as your most underrated and profitable business tool, and how refining your story turns dreaded sales calls into easy, aligned conversions. This one is for every coach and consultant who knows they’re amazing at what they do, but feel like their messaging isn’t quite landing. So, let’s fix that. The clarity you’re craving? It’s closer than you think, and it starts with remembering who your story is really about. Tune in, and start showing up as the guide your clients have been looking for. Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Why Scaling With a Lean Team Can Make You More Money 38:58

9 days ago38:58

38:58

Think you need a big team to build a 7-figure business? In this episode, Samantha and Leon break down how to scale smarter with fewer people, fewer headaches, and a lot more freedom. They dive into how you can build a highly profitable business without managing a bloated team that takes up all your time. If you’ve been thinking you need to scale up your headcount to scale up your revenue, think again. They also discuss what scaling actually means and how to protect your founder energy. You’ll walk away with a smarter way to scale, one that doesn’t involve sacrificing your goals or your weekends. Whether you're about to hire your first VA or rethinking the way your team runs, this episode will show you how to scale lean, lead smarter, and build a business that works for you. For full show notes and links, go to https://samanthariley.global/podcast/636/ Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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You Can’t Scale If You’re Still Doing Everything Yourself with David Anderson 31:20

12 days ago31:20

31:20

You’re not stuck. You’re in your own way. Most business owners don’t fail because they lack talent. They fail because they never learned how to stop being the bottleneck. If you’re stuck juggling roles, struggling to delegate, or secretly terrified of letting go, this conversation is your turning point. This isn’t a time issue. It’s a leadership evolution issue. In this episode, Samantha Riley sits down with business strategist David Anderson to unpack what it really takes to move from being the over-functioning solopreneur to a grounded, visionary CEO. Together, they explore how to stop being the bottleneck, the leadership blind spots that keep you stuck, and why delegation isn’t about giving up control, it’s about stepping into your next level. Whether you're coaching others or in the messy middle of your own scale-up, these takeaways will help you stop spinning your wheels and start making leadership decisions that stick. Let’s rethink what it really means to grow. For full show notes and links, please visit: https://samanthariley.global/podcast/635 Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Stop Performing and Start Resonating 33:26

17 days ago33:26

33:26

There’s a lot of noise telling you to just make your brand look good. You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it. In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more than polish, and how to run a simple authenticity check on your brand. Because when your brand reflects the real you, that’s when the magic happens. For full show notes and links, please visit: https://samanthariley.global/podcast/634 Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Authentic Connection and Owning Your Brilliance with Sapna Pieroux 35:28

19 days ago35:28

35:28

Most coaches aren’t invisible because they lack talent and skills. They’re invisible because they’re trying to fit in. In this episode, brand consultant and author Sapna Pieroux joins Samantha to explore why so many coaches and consultants hold back from putting themselves out there, and why “self-promotion” feels so uncomfortable. Whether you’re struggling to post at all or feel like your content isn’t landing, this conversation will help you shift from hesitant to visible, in a way that’s deeply authentic. Hiding your brilliance isn’t humility, it’s sabotage. This is for you if you’re finally done playing small. For full show notes and links, please visit: https://samanthariley.global/podcast/633 Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Your Platform is Your Power: The Guide to Consistent Sales 23:50

24 days ago23:50

23:50

You’ve probably heard it before: “You need to build a platform to grow your business.” But most people misunderstand what that really means. It’s not just a podcast or a social feed, it’s an aligned ecosystem that works together to grow your business without draining your energy. Too often, “platform” gets mistaken for social media followers. But real influence isn’t built on rented land. In this episode, Samantha and Leon break down what it really means to own your platform and why that ownership matters for your visibility, credibility, and cash flow. If your content feels like it’s disappearing into the void, or your audience isn’t converting the way it should, this is the strategic reset you didn’t know you needed. You’ll learn how content turns into currency, how to rebuild trust in a noisy market, and how to create an ecosystem that positions you as the no-brainer choice. Your platform isn’t just where you show up. It’s the engine behind your influence—and the sooner you take ownership of it, the faster your business scales For full show notes and links, please visit: https://samanthariley.global/podcast/632 Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Building an Ecosystem That Attracts Clients Without Chasing Algorithms or Trends with Marc Mawhinney 35:40

26 days ago35:40

35:40

What’s the difference between chasing attention and building real authority? Today, I’m joined by Marc Mawhinney, and we’re unpacking what it actually takes to build a platform that grows your business without burning you out. If you’ve ever felt like you’re throwing spaghetti at the wall with your content, this episode will feel like a deep breath of fresh, strategic air. We’ll get into why your email list matters more than any social media following, the mental shift you need to stop fearing unsubscribes, and why daily emails can actually increase your sales. Marc shares how his ecosystem, built on a podcast, a Facebook group, and daily emails, feeds itself in a way that keeps his audience growing and his offers converting. For full show notes and links, please visit: https://samanthariley.global/podcast/631 Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Where Experimentation Meets Scalable Success - Introducing Business Growth Lab 25:12

4 weeks ago25:12

25:12

What do you do when everything looks like it's working, but deep down something feels a little off? In this episode Samantha and Leon peel back the curtain on why they’ve rebranded the podcast again , and what this shift to Business Growth Lab really means for business owners, coaches, and visionary leaders navigating a fast-evolving world. With ten years of podcasting experience and over three decades of business growth behind the scenes, they unpack the subtleties of misalignment in business, why sticking to “successful” things can be quietly destructive, and how to listen for the soft whispers of change before they become screams. This isn’t just a name change. It’s a go-ahead for leaders who’ve outgrown their old versions, and want to grow something more aligned, more scalable, and a hell of a lot more you. For full show notes and links, please visit: https://samanthariley.global/podcast/630…

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Unlock Cash Flow Freedom and Build The Business You Really Want with Chris Miles 35:42

5 weeks ago35:42

35:42

Your cash flow isn't just about paying the bills. It's the fuel for building the life, the business, and the impact you've always wanted. Today’s conversation with Chris Miles will shift everything you thought you knew about financial freedom. We’re not talking about stuffing your retirement account until you’re 70 and you can finally retire. We’re talking about creating cash flow NOW, while you're building your business, so you can live your purpose, not just hustle for it. Samantha and Chris dig into how to align your money strategies with your mission, how to create multiple streams of income without burning out, and the subtle mindset shifts that take you from scarcity to true abundance. This episode isn’t just about money. It’s about unlocking the life you were meant to live. Chris shows you how your business can be the launchpad for freedom, not another version of the rat race. If you’re ready to think bigger, create smarter, and live freer, hit play on this episode. For full show notes and links, please visit: https://samanthariley.global/podcast/629 Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Moment #47: Your Relationship with Money Is Your Next Level 10:43

5 weeks ago10:43

10:43

The money you want, the clients you dream of, the impact you’re here to make… It all starts by believing you’re worth it. And you are. In this moment, Samantha and Tim pull back the curtain on the silent beliefs that mess with your pricing, your growth, and your bank account. If you’ve ever caught yourself doubting your own value, this is the gut-punch and pep talk you didn’t know you needed. You’re not bad with money. You’ve just been carrying old stories that no longer fit the business and life you’re building. This is for yu If you’re ready to create a new story, one that actually serves you. Listen to the full episode here Apple - https://podcasts.apple.com/us/podcast/its-not-about-the-money-but-it-really-is/id1378772801?i=1000611680427 Spotify - https://open.spotify.com/episode/68dHPHKhmISQSsBTrbdBRc Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Why Sales Feel Hard and What To Shift So It Doesn’t with Jim Padilla 36:01

6 weeks ago36:01

36:01

If sales leave you doubting yourself, second-guessing your words, or feeling like you’re putting on a performance, you’re not alone. But it doesn’t have to be that way. In this episode with Jim Padilla, we unpack the exact shifts that turn awkward, hesitant conversations into confident, clear, and aligned sales that actually feel good for everyone involved. We cover the psychology of objections, why sales scripts are usually a band-aid over a self-trust wound, and how to stop counting on ‘magic’ and start building systems that sell without you needing to turn into a dancing unicorn every time. This episode is pure gold for coaches, consultants, and business owners ready to scale sustainably without sacrificing their integrity or their sanity. If you’re ready to scale with soul, lead sales calls with confidence, and finally move from hustle to flow, this one’s for you. Jim Padilla doesn’t just drop wisdom. He generously throws down clarity like confetti. Listen in, take notes, and get ready to sell like the pro you already are. For full show notes and links, please visit: https://samanthariley.global/podcast/628/ Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Moment #46: Why You’re Always Playing Catch-Up And How To Stop 12:34

6 weeks ago12:34

12:34

If your days feel like one long game of whack-a-mole, this one’s for you. In this episode snippet, Samantha Riley and Leon Flitton break down the time management matrix in a way that’s as real as it is refreshing. From dodging other people’s “emergencies” to escaping the soul-sucking scroll hole, they’ll show you how to stop operating in lastminute dot com mode and reclaim your time like a CEO. They share why quadrant two (important but not urgent) is the sweet spot, what to avoid in the other three, and how they’ve ditched the rigid morning routine for a workday that actually works. Here’s what you’ll hear in this episode: What last minute dot com really means and how to escape it The magic of quadrant two and why it’s where real growth happens The procrastination trap: how to avoid getting sucked into time-wasting tasks Why your ‘productive hours’ matter more than your morning routine The one-question shift that made their to-do list 10x more effective How celebrating small wins creates big momentum in your day Listen to the full episode here Apple - https://podcasts.apple.com/us/podcast/from-chaos-to-control-time-management-and-focus-tips/id1378772801?i=1000612717438 Spotify - https://open.spotify.com/episode/34wTrZywOd8o5aEVgBl37X…

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Why Every Coach Should Have a Podcast with Dave Jackson 35:04

7 weeks ago35:04

35:04

Your voice has the power to reach the people you’re meant to help, but only if you give it a platform that works, even while you sleep. In this episode, Samantha sits down with Hall of Fame podcaster Dave Jackson from School of Podcasting, to break down the real reason coaches need a podcast. And no, it’s not because everyone else has one. We talk about how your podcast educates your audience, how it shortens the sales cycle, and why creating an audio relationship builds trust faster than any marketing funnel ever could. You'll walk away knowing when to start, how to keep going, and what podcasting can actually do for your coaching business. If you’re tired of feeling invisible in a crowded coaching space, your voice might just be your biggest untapped asset. For full show notes and links, please visit: https://samanthariley.global/podcast/627/ Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Moment #45: Stop Being the Bottleneck in Your Business 11:40

7 weeks ago11:40

11:40

You can’t scale a business with the same mindset you used to start it. It’s time to upgrade your thinking or risk stalling your success. You don’t build a six or seven-figure business by thinking like someone just trying to get through the week. The moment you shift into true CEO thinking is the moment your business stops plateauing and starts compounding. In this moment, we talk about shedding the small-game mindset and stepping into the CEO identity that actually moves the needle. From visionary thinking to smart delegation and next-level learning, this is how to stop holding your business back. Listen to the full episode here Apple - https://podcasts.apple.com/us/podcast/the-ceo-mindset/id1378772801?i=1000630375110 Spotify - https://open.spotify.com/episode/6BwbCTUn8DQsElGxkOBgyZ Samantha Riley xx I’d love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/ LinkedIn: https://www.linkedin.com/in/samriley/…

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Break Out of Freeze Mode and Lead the People Who Need You Most 36:19

8 weeks ago36:19