621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard

Business of Architecture Podcast

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

32:48

America’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…

about a year ago 44:57

MP3•Episode home

Think you know what your clients truly value? You might be surprised. In this episode, Enoch Sears and Rion Willard dive into the hidden psychology behind financial decisions in architecture. They reveal why architects often assume the wrong things about their clients—and how those blind spots lead to pricing struggles, missed opportunities, and frustrating conversations about fees.

Rion shares a personal story about an electrician who completely misread his priorities, leading to a lost sale. This simple mistake mirrors what many architects unknowingly do in their own businesses. Enoch and Rion break down a powerful framework for uncovering what your clients actually care about—and how to position your services so they’re eager to invest.

The counterintuitive reason clients might want to pay more (but won’t tell you why)
The subtle mistake that shifts every conversation toward price—and how to avoid it
How to make clients excited to invest in high-quality design solutions
A psychological trigger that luxury brands use—and how architects can apply it

► Transcription: https://otter.ai/u/diTRU7zLTgn6TcxA3cCPVSfb3hQ?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

692 episodes

#Architecture #Architecture Education #Business Education #Marketing #Interviews #Society #Arts #Enoch Sears & Rion Willard #Enoch Sears #Rion Willard #Business #Podcasting Education #Architects

621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard

Business of Architecture Podcast

573 subscribers

published about a year ago

MP3•Episode home

The counterintuitive reason clients might want to pay more (but won’t tell you why)
The subtle mistake that shifts every conversation toward price—and how to avoid it
How to make clients excited to invest in high-quality design solutions
A psychological trigger that luxury brands use—and how architects can apply it

► Transcription: https://otter.ai/u/diTRU7zLTgn6TcxA3cCPVSfb3hQ?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

692 episodes

#Architecture #Architecture Education #Business Education #Marketing #Interviews #Society #Arts #Enoch Sears & Rion Willard #Enoch Sears #Rion Willard #Business #Podcasting Education #Architects

All episodes

1
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4 days ago55:00

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How to Prepare Your Architecture Firm for a Successful Ownership Transition | EP643 47:35

11 days ago47:35

47:35

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18 days ago1:01:16

1:01:16

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What does it take to lead one of the oldest architecture firms in America—and keep it thriving? In this episode, Troy Thompson and Roxanne Malek pull back the curtain on how legacy, leadership, and long-term thinking come together inside SmithGroup. But don’t expect the usual corporate jargon—this is a rare look into the mindset behind real, lasting success. From navigating ambiguity to balancing profit and purpose, they share lessons learned from decades of growth. You’ll hear how they make bold decisions without losing their soul—or their sanity. And why true leadership in architecture today means designing much more than buildings. Listen now to discover: The one trait no architecture school teaches—but every top leader needs Why "more money" isn’t the real goal (and what actually is) How to scale a firm without becoming a soulless machine This episode will challenge how you see success—and how you lead. To learn more about Roxanne & Troy, visit their: Website: www.smithgroup.com…

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25 days ago27:38

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2025 Architecture Alert: Risks for Small Firms | EP640 21:51

5 weeks ago21:51

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The Financial Wizard’s Playbook: Secrets From a 20-Year Financial Insider | EP639 42:11

6 weeks ago42:11

42:11

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7 weeks ago44:11

44:11

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7 weeks ago55:36

55:36

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1
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10 weeks ago46:18

46:18

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1
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11 weeks ago57:39

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1
How Passion and Process Built a Thriving Global Firm 1:06:34

12 weeks ago1:06:34

1:06:34

In this episode of Business of Architecture, we meet Tima Bell, founder of Bell Design Group—a firm with global reach and an unexpected twist on what it means to practice architecture. With studios across Los Angeles, Madrid, and Argentina, Tima shares how his journey from hospitality design to managing a 50+ person team has shaped a unique approach to leadership, delegation, and culture. You'll hear how one of his biggest challenges turned into a multi-business solution, helping not just his firm but others in the industry. He opens up about the real cost of passion, how to spot when a project is truly worth saying yes to, and when it’s not. And if you’ve ever wondered what it really takes to grow a firm while still loving the work, this conversation offers an inspiring glimpse behind the curtain. Listen to learn: What most architects miss that keeps their firm stuck A surprising way to build international credibility without a big name How to get clients without "selling" What happens when you let go and trust your team to rise To learn more about Tima, visit his: Website: www.belldesigngroup.com LinkedIn: https://www.linkedin.com/in/tima-bell-577b177/ Instagram: https://www.instagram.com/_belldesigngroup ► Transcription: https://otter.ai/u/9gbmgfvPiEW34QNfpO0Q-wd1nJ0?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…

1
Forget Clients—Build What You Want and Own It Too 1:06:22

13 weeks ago1:06:22

1:06:22

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1
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13 weeks ago44:12