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CMO's Point of View: Changing Our Own Paradigm for Success
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💡Valeria Sologoub, Chief Marketing Officer of Stealth Startup, explores the expanding role of Chief Marketing Officers, emphasizing their potential to shape long-term strategy and gain a respected voice at the executive level. She highlights how CMOs can redefine success by moving beyond traditional metrics and instead focusing on customer understanding, market foresight, and brand positioning to build lasting trust and influence within the organization.💡
"The most effective CMOs in my opinion today are actually business strategists first and marketers second; they’re shaping category leadership, influencing pricing strategy, product‑market fit, even sometimes investor confidence." - Valeria Sologoub
Valeria underscores the importance of marketing in driving sustainable revenue growth, encouraging CMOs to prioritize category leadership and strategic differentiation. By approaching their role as business leaders rather than just marketers, CMOs can elevate their impact—shaping not only how their companies are perceived but how they lead in competitive markets.
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