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What Every CRO Needs to Know: The Growth Helix
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💡 Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component. 💡
“Strategy without execution will fail, and an operating model that has no vision of where it’s going will also fail. When strategy and execution co‑evolve and stay aligned with the market, that’s when success occurs.” – Maureen Power Sweeny
Maureen emphasizes that long-term success hinges on integrating vision with action. She offers practical insights on how to anchor strategic direction while building flexible, high-performing operating models. Her approach encourages organizations to adapt as markets shift and customer expectations evolve continuously. Through real-world examples and leadership experience, she demonstrates how this framework drives lasting and accelerated growth.
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