Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Improving Your Bottom Line: Using Data to Better Meet Your Customer’s Needs
Manage episode 426988664 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, CapTech Principal, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization.
Tune in to hear more about:
- How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company.
- Consumers are willing to share their data if there is a clear benefit brought to them with said data.
- How personalized notifications achieved a 4x increase in engagement vs. standard notifications.
- For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand.
- The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.
48 episodes
Share
Manage episode 426988664 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, CapTech Principal, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization.
Tune in to hear more about:
- How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company.
- Consumers are willing to share their data if there is a clear benefit brought to them with said data.
- How personalized notifications achieved a 4x increase in engagement vs. standard notifications.
- For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand.
- The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.
48 episodes
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Similar to CapTech Trends
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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