Episode 88 - Building your digital authority - How to stand out online without selling out

Career Espresso

Are you struggling to build a professional online presence that feels authentic? In this episode of Career Espresso, Amanda tackles the challenge of developing digital authority without compromising your values or becoming just another "hustle culture influencer."

The reality is clear, having zero online presence is increasingly a liability in today's professional landscape. Research shows that 65% of decision-makers check your online presence before meeting you, and professionals with strong personal brands have 14 times more opportunity than those without. But building digital authority isn't about posting constantly or following trends – it's about providing specific value with a clear point of view.

This episode breaks down practical strategies for busy professionals who want to stand out online authentically -

➡️ Why clarity beats consistency in building genuine authority

➡️ How to leverage your specific expertise rather than trying to be a generalist

➡️ Practical approaches like the "expertise spotlight" and "slow content method"

➡️ Tips for engaging meaningfully with others' content to build relationships

Whether you've been hesitant to post at all or feel trapped in content creation that doesn't feel like you, this episode offers a refreshing middle ground.

Don't forget to take a look at this week's podsheet to support your learning and exploration of the key themes and topics

Get a full transcript of the episode here

Learn how to build an online presence that opens doors professionally without becoming a burden or performance.

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