$0 in Custom Work: The Agency Scaling Blueprint to Monthly Recurring Revenue with Tim Fahndrich

Catalytic Leadership

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Most agencies fail to scale because they’re buried in custom proposals, service chaos, and complexity they created. In today’s episode, I talk with Tim Fahndrich, founder of WhirLocal, about the exact moment he decided to eliminate custom work entirely—and how that decision transformed his agency into a scalable, recurring-revenue business built on productized services and automation.

Tim’s agency went from full-service overwhelm to a subscription-based model with zero proposals, clear pricing, and simplified fulfillment. If you're trying to reduce churn, increase profitability, and build systems that don’t rely on your day-to-day input, this conversation is for you.

We explore the agency bottlenecks that kill growth, the power of recurring revenue in stabilizing operations, and the critical role of AI and automation in scaling smart—not just fast. Whether you're using GoHighLevel, ClickUp, or building a service-based agency from scratch, you’ll learn practical, battle-tested strategies to build an agency that runs without chaos.

Connect with Tim Fahndrich
Tim invites digital agency owners and local business leaders to join WhirLocal for free at https://whirlocal.io. Learn how to use AI, automation, and community-based media to build recurring revenue and support small business impact at scale.

Books Mentioned

• The CEO’s Mindset by Vinnie Fisher
• Get Scalable by Ryan Deiss

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Chapters

1. $0 in Custom Work: The Agency Scaling Blueprint to Monthly Recurring Revenue with Tim Fahndrich (00:00:00)

2. Tim’s Entrepreneurial Journey and Early Leadership Lessons (00:00:38)

3. Serving Local Businesses and the Power of Community-Driven Agencies (00:03:03)

4. Why Full-Service Agencies Struggle to Scale (00:08:08)

5. Eliminating Custom Proposals and Productizing Services (00:11:06)

6. Recurring Revenue, Subscription Models, and Simplified Fulfillment (00:15:30)

7. How AI and Automation Are Reshaping Client Delivery (00:18:30)

8. Faith, Vision, and Building a Mission-Driven Business (00:20:07)

9. Recommended Books and Resources (00:28:52)

10. Closing Thoughts and Contact Information (00:31:25)