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Helped Scale a $1B+ Startup and 3 Exits—Now He Builds High-Performing Agencies That Grow Fast | Chris Rodriguez
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What happens when a growth marketer helps scale a $1B+ startup, takes three companies to successful exits, and then launches his own performance agency? In this episode of the Catalytic Leadership™ Podcast, I sit down with Chris Rodriguez, founder of iExcel, to explore how agency owners can scale operations, hire effectively, and lead with clarity in the age of AI and automation.
Chris brings nearly 25 years of marketing experience, a results-driven mindset, and a data-first leadership style to everything he touches. From leading homepage conversion experiments that generated hundreds of percent in uplift, to building a high-retention team focused on outcomes—not fluff—Chris shares a transparent, tested framework for running a high-performing agency in 2025.
Connect with Chris Rodriguez:
To learn more about iExcel and how Chris is helping agencies and startups grow through performance marketing and demand generation, visit https://iexcel.co/ or connect with him directly on LinkedIn by searching Chris Rodriguez.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
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Chapters
1. Helped Scale a $1B+ Startup and 3 Exits—Now He Builds High-Performing Agencies That Grow Fast | Chris Rodriguez (00:00:00)
2. Meet Chris Rodriguez: Startup Growth, Exits & Building iExcel (00:00:37)
3. Scaling a Digital Agency with Process and Purpose (00:03:15)
4. From Music to Tech: A Nonlinear Path to Leadership (00:06:25)
5. Why He Hires Seasoned Experts Instead of Junior Staff (00:10:10)
6. Conversion Rate Optimization: The 300%+ Homepage Lift (00:14:05)
7. Why AI Isn’t a Threat—It’s Your Agency’s Next Growth Lever (00:18:30)
8. What Servant Leadership Looks Like at a Scaled Digital Agency (00:23:45)
9. How Chris Stays Sharp: Frontline Learning & Tactical Growth (00:28:15)
227 episodes
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