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How Katie Brinkley Scaled with Less Content, Smarter Systems, and a Self-Led Team
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What if everything you’ve been told about social media is wrong?
In this episode, I sit down with Katie Brinkley — a social media strategist, author of The Social Shift, and agency founder who scaled her business with a lean content model, smart systems, and a self-led team.
Katie built her agency without becoming a slave to the algorithm. She reveals the Four-Post Strategy that replaces content burnout with a sustainable, consistent visibility system — and she unpacks the leadership shifts that freed her to step out of the day-to-day.
If you’ve been stuck in execution mode, feeling like growth means more hustle, this episode will challenge your assumptions and offer a new way forward.
💡 What You'll Learn:
- Why more content ≠ more growth
- How Katie built a self-led team using one question: “What do you think?”
- How to scale visibility through conversation, not just content
- What it means to truly delegate authority — and why most leaders don’t
- How your social media goal determines your entire strategy
- The anti-hustle strategy that brought her best sales month — during burnout
Books Mentioned:
- The Social Shift by Katie Brinkley
Connect with Katie Brinkley
To learn more about Katie’s strategies, systems, or team, visit https://katiebrinkley.com. There you’ll find her book, podcast, and links to connect across social platforms.
🌟 Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com 🌟
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. - Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway:
Chapters
1. Katie Brinkley’s Journey to CEO Leadership (00:00:00)
2. From Sports Reporter to Digital Agency Founder (00:01:41)
3. Why Posting Less Can Grow Your Brand Faster (00:04:32)
4. How to Build Consistency Without Content Burnout (00:06:42)
5. The Commenting Strategy That Beats Posting Daily (00:08:02)
6. How Platform Algorithms Push the Right Content (00:15:32)
7. The Four-Post Framework for Smarter Social Media (00:17:01)
8. Why Every Agency Owner Should Start a LinkedIn Newsletter (00:18:29)
9. Katie’s Leadership Shift: Delegation, Trust & Team Growth (00:28:00)
10. How Katie Stepped Out of Sales and Scaled Systems (00:35:51)
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