How Katie Brinkley Scaled with Less Content, Smarter Systems, and a Self-Led Team

Catalytic Leadership

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What if everything you’ve been told about social media is wrong?

In this episode, I sit down with Katie Brinkley — a social media strategist, author of The Social Shift, and agency founder who scaled her business with a lean content model, smart systems, and a self-led team.

Katie built her agency without becoming a slave to the algorithm. She reveals the Four-Post Strategy that replaces content burnout with a sustainable, consistent visibility system — and she unpacks the leadership shifts that freed her to step out of the day-to-day.

If you’ve been stuck in execution mode, feeling like growth means more hustle, this episode will challenge your assumptions and offer a new way forward.

💡 What You'll Learn:

• Why more content ≠ more growth
• How Katie built a self-led team using one question: “What do you think?”
• How to scale visibility through conversation, not just content
• What it means to truly delegate authority — and why most leaders don’t
• How your social media goal determines your entire strategy
• The anti-hustle strategy that brought her best sales month — during burnout

Books Mentioned:

• The Social Shift by Katie Brinkley

Connect with Katie Brinkley
To learn more about Katie’s strategies, systems, or team, visit https://katiebrinkley.com. There you’ll find her book, podcast, and links to connect across social platforms.

🌟 Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com 🌟
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Chapters

1. Katie Brinkley’s Journey to CEO Leadership (00:00:00)

2. From Sports Reporter to Digital Agency Founder (00:01:41)

3. Why Posting Less Can Grow Your Brand Faster (00:04:32)

4. How to Build Consistency Without Content Burnout (00:06:42)

5. The Commenting Strategy That Beats Posting Daily (00:08:02)

6. How Platform Algorithms Push the Right Content (00:15:32)

7. The Four-Post Framework for Smarter Social Media (00:17:01)

8. Why Every Agency Owner Should Start a LinkedIn Newsletter (00:18:29)

9. Katie’s Leadership Shift: Delegation, Trust & Team Growth (00:28:00)

10. How Katie Stepped Out of Sales and Scaled Systems (00:35:51)