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Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Chatting with Copywriters Episode 22: How to Get the Best Copy from Your Copywriter

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Manage episode 312872829 series 3250084
Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode we talk about the many ways to get the most productivity and performance from your copywriter.

Show Notes:

  • How sharing past marketing efforts can get you better results.
  • How backend data (metrics) can help your copywriter produce better copy.
  • Interviews for you and your customers that increase conversions.
  • Discovering who is the best advocate for your products or service.
  • Uncovering your customer's pain points and reasons for purchasing your product through this one service you most likely already have.
  • Sharing the copy's performance data can help your copywriter tweak the copy for best results.
  • The more specific you get, the better your copywriter can help you.
  • The most helpful feedback you can give your copywriter.
  • How working with your copywriter to answer questions can give you the best performing copy.
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 312872829 series 3250084
Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode we talk about the many ways to get the most productivity and performance from your copywriter.

Show Notes:

  • How sharing past marketing efforts can get you better results.
  • How backend data (metrics) can help your copywriter produce better copy.
  • Interviews for you and your customers that increase conversions.
  • Discovering who is the best advocate for your products or service.
  • Uncovering your customer's pain points and reasons for purchasing your product through this one service you most likely already have.
  • Sharing the copy's performance data can help your copywriter tweak the copy for best results.
  • The more specific you get, the better your copywriter can help you.
  • The most helpful feedback you can give your copywriter.
  • How working with your copywriter to answer questions can give you the best performing copy.
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening

  continue reading

58 episodes

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