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Episode 51: Branding the Experience with Kenneth Bator

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Manage episode 312872800 series 3250084
Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode we talk with Ken Bator about how to brand your company experience from the ground up.

Show Notes:

  • Which brand of cereal did you grow up with?
  • Your brand isn't what you say it is.
  • How your customer's perception drives what your brand is
  • What happens when you steer the conversation of your brand.
  • The number #1 key to create to start taking control of your branding.
  • How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.
  • Ways to ensure your branding matches EVERYWHERE.
  • The importance of your online brand matching the experience your customer's have.
  • What does your brand look like if it was a person?
  • Ken Bator's Website
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 312872800 series 3250084
Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode we talk with Ken Bator about how to brand your company experience from the ground up.

Show Notes:

  • Which brand of cereal did you grow up with?
  • Your brand isn't what you say it is.
  • How your customer's perception drives what your brand is
  • What happens when you steer the conversation of your brand.
  • The number #1 key to create to start taking control of your branding.
  • How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.
  • Ways to ensure your branding matches EVERYWHERE.
  • The importance of your online brand matching the experience your customer's have.
  • What does your brand look like if it was a person?
  • Ken Bator's Website
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening

  continue reading

58 episodes

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