Episode 53: What It Takes to Launch Part 2

Chatting with Copywriters

In this episode we talk about guiding your audience through each stage of your launch.

Show Notes:

• Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.
• Once they click that "buy" button, do you have something in your arsenal of products that can help them further along?
• Give them the valuable stuff up front!
• Keep in touch with people. Remind them why they invested their time and money into your product.
• Follow up is important no matter what you sell. If you don't already have it in place at the time of launch, you're playing catch up.
• "When you give targeted follow up and make it easy, continuing to onboard the customer even when they're already a customer, you're building that relationship."
• It's most likely more than you initially thought, and that's why it really helps to work with somebody who's gone through launches before.
• "You're sitting on a content library that you're not aware of."
• Rome wasn't built in a day, and neither is a launch.
• Kimberly's Website
• Bobbie's Website

Thanks for listening