Improving Readability

Chatting with Copywriters

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6y ago 24:14

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In today's episode we discuss creating copy your prospects will read and understand.

Show Notes:

The difference between proper English and readable copy
When breaking the "rules" of English is more effective
Readability Score Checker
The best place to start to lower the readability score
The importance of a "translator" for your industry
Why making your solution complex can hurt your sales
How to explain your product in a way that your prospects get the information they need in language they can understand.
A quick and easy method to improve the readability and understandability of your copy.
http://www.hemingwayapp.com/
The best time to check the readability of your content.
Kimberly's Website
Bobbie's Website

Thanks for tuning in.

58 episodes

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