E238 | Preventing Churn Through Strategic Objection Handling with Vendr's Lizzy Rosen

CHURN FM

Today on the show we have Lizzy Rosen, the VP of Customer Success at Vendr.

In this episode, Lizzy shares her extensive experience in shaping the future of SaaS buying and how Vendr is revolutionizing the sales process to make it more efficient and transparent. We delve into the heart of objection handling, discussing how strategic approaches can significantly reduce customer churn and enhance retention rates in the competitive SaaS market.

We then explored the challenges and strategies involved in negotiation and pricing, and we wrapped up by discussing the crucial role of data in driving decisions and ensuring fair outcomes for both buyers and sellers.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter for the latest updates.
Mentioned Resources:

• Gong
• Vendr
• Vitally
• Redefining Customer Success Without Direct Engagement

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Chapters

1. E238 | Preventing Churn Through Strategic Objection Handling with Vendr's Lizzy Rosen (00:00:00)

2. Introducing Lizzy Rosen and Vendr's Mission (00:02:05)

3. The Inefficiencies of SaaS Buying (00:03:37)

4. Market Shifts and the Rise of Smaller Competitors (00:08:27)

5. Enhancing Customer Success with Data and Negotiation (00:11:16)

6. Tackling Churn with Strategic Customer Engagement (00:14:53)

7. The CFO's Perspective: Cost, Value, and Decision Making (00:21:13)

8. Building and Scaling the Customer Success Team (00:25:47)

9. Future Trends in SaaS Buying and Customer Retention (00:31:42)