CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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How AI Is Helping Utilities and Credit Unions Prevent First-Time Delinquency
16:31
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16:31Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re giving you a quick preview of BlastPoint’s latest white paper: A Proactive Strategy for Financial Stability: Predicting and Preventing Delinquencies. We break down the key insights from the report, including: Why first-time delinquency is on the rise How AI and machine learning can…
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Facing LIHEAP Uncertainty with Action: How Utilities Can Navigate Risk and Support Low-Income Customers
15:34
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15:34Welcome to the BlastPoint Deep Dive Podcast! In this episode, we take you inside a timely and urgent conversation on the future of the Low Income Home Energy Assistance Program (LIHEAP). Moderated by BlastPoint’s CTO & Co-founder Tomer Borenstein, this discussion brings together utility leaders from JEA and Tucson Electric Power to explore how data…
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E295 | The Future of SEO in an AI-First world with Kevin Indig | HyperGrowth Partners
41:56
41:56
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41:56Today on the show we have Kevin Indig, Growth Advisor and Partner at HyperGrowth Partners, a stage accelerator that invests time into early-stage startups to help them achieve and sustain rapid growth post-Series A. Kevin is also the former Director of SEO at Shopify and VP of SEO & Content at G2, with a rich background advising top startups like G…
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E294 | SaaS isn’t dead, it’s just different: Alexander Theuma from SaaStock on the industry’s turning point
42:18
42:18
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42:18Today on the show, we welcome Alexander Theuma, founder of SaaStock and general partner at BackFuture VC. In this episode, Alexander dives deep into the shifting SaaS landscape, exploring how AI is redefining capital efficiency, company structure, and startup strategy. We discuss how VC trends are evolving, the rise of M&A and SaaS consolidation, a…
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Unlocking Upskilling Value: What Your Team Gains When You Don’t Hire a Data Scientist
12:23
12:23
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12:23Welcome to the BlastPoint Deep Dive Podcast! In this episode, we explore a growing challenge for organizations of all sizes: how to unlock the power of data without hiring a full data science team. Our team breaks down the real-world costs of hiring data scientists, the growing pressure on teams to “do more with less,” and how tools like BlastPoint…
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EP293 | The Hidden Friction Killing Your Growth: Ramli John's Playbook for B2B Onboarding Success
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39:13Today on the show we have Ramli John, founder of Delight Path and author of Product-Led Onboarding and the upcoming book Eureka. In this episode, Ramli shares why activation and onboarding are some of the most overlooked yet impactful levers for reducing churn, and how early-stage friction, especially emotional and social, can silently kill growth.…
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E292 | How AI Is Rewriting the Customer Success Playbook: Lessons from 600+ CS Teams
45:44
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45:44Today on the show we have Jamie Davidson, the CEO and Co-Founder, and Kelley Turner, the SVP of Global Customer Success at Vitally. In this episode, Jamie and Kelley share their experience in helping over 600 companies scale customer success operations through Vitally’s platform. We then discussed how AI is reshaping CS workflows—from reducing manu…
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Why BlastPoint’s Member Acquisition Toolkit Changes the Game
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17:18Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re exploring a timely and critical challenge: how credit unions can drive meaningful member growth without losing sight of their community-first mission. As the financial landscape evolves, digital-first banks and fintech disruptors are setting new expectations—especially among younge…
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E291 | From Champagne Problems to Category Creation: The Rise of Paddle’s Merchant of Record Play with Andrew Davies
44:14
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44:14Today on the show we have Andrew Davies, the CMO of Paddle. In this episode, Andrew shares his experience tackling the "champagne problems" that SaaS companies face as they scale globally. We then discussed how Paddle repositioned itself through the merchant of record model and brought a legacy concept back into the spotlight. We wrapped up by disc…
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E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI
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37:14Today on the show we have Ryan Seams, the Head of Customer Success at AssemblyAI. In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpanel scaling customer success and navigating product analytics. We then discussed the evolution of pricing models — from …
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Reboarding for Utilities: A Smarter Way to Re-Engage Customers
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10:45Welcome to the BlastPoint Deep Dive Podcast! Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer is: not much. In today’s dynamic energy landscape, where the push for energy efficiency…
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E289 | How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv Peled
43:15
43:15
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43:15Today on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer. In this episode, Ziv shares his experience using AI to radically improve customer success performance. We then discussed the shift from product expertise to growth partnership and wrapped up by exploring how AI is changing internal team dynamics and go-to-market strategie…
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E288 | How AI Is Transforming Customer Success with Sivan More of HiBob
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45:23Today on the show we have Sivan More, the VP of Customer Success at HiBob, an HR tech company driving company culture and employee engagement. In this episode, Sivan shares her experience in the evolution of customer success and how it has transformed over the years. We then discussed the role of AI and personalization in enhancing customer journey…
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AI Reshapes Loan Decisioning for Credit Unions Ready to Lead
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10:20Welcome to the BlastPoint Deep Dive Podcast! Artificial Intelligence is no longer just a buzzword—it’s a strategic asset that credit unions can no longer afford to ignore. While big banks and fintechs have been early adopters, credit unions are now tapping into the power of AI to make smarter lending decisions, uncover underserved markets, and bett…
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E287 | From CAC Recovery to Higher ACVs: The Power of Upfront Payments with Miguel Fernandez Larrea
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32:45Today on the show we have Miguel Fernandez Larrea, the CEO and Co-founder of Capchase. In this episode, Miguel shares his experience helping B2B vendors recover customer acquisition costs faster and increase deal sizes through flexible payment terms. We then discussed the enterprise sales motion behind Capchase Pay, how Miguel’s team drives adoptio…
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BlastPoint Thought Leadership Series – Building Your AI Toolbox: A Pragmatic Approach to AI for Business
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9:44
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9:44Welcome to the BlastPoint Deep Dive Podcast! In this episode, Alison Alvarez, CEO of BlastPoint, kicks off our new thought leadership series with a candid, clear-eyed perspective on how businesses can responsibly harness the power of AI. She urges leaders to treat AI not as a magic wand, but as a tool—one that demands critical thinking, careful ove…
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E286 | Humanizing Feedback: Hark’s Vision for Customer-Generated Content with Fran Brzyski
39:53
39:53
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39:53Today on the show, we have Fran Brzyski, CEO and co-founder of Hark, a platform that helps brands build loyalty and achieve efficient growth through customer-generated content. In this episode, Fran shares insights into transforming customer feedback by leveraging the power of video and audio. He discusses the importance of capturing customer inten…
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E285 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage
47:00
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47:00Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform. In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why bettin…
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E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell
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40:32Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally. In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenizat…
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AI-Driven Checking Account Growth: A Credit Union's Success Story
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15:15Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we explore winning strategies for increasing checking account engagement using AI-driven insights. Join Taylor Malm, Digital Marketing Specialist at P1FCU, and Tomer Borenstein, BlastPoint’s CTO & Co-Founder, as they share exclusive expertise on how financial instit…
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E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane
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39:25Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more. In this episode, we dive deep into how AI is fundamentally changing growth strategies, making outbound sales more efficient, and reshapin…
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How Financial Institutions Can Gain a Competitive Edge with External Data
17:29
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17:29Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we explore the growing importance of external data in the financial industry. While banks and credit unions have traditionally relied on internal data, today’s rapidly evolving landscape demands a broader, more strategic approach. By leveraging external data—such as…
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E282 | Navigating Early-Stage Growth: Churn, Retention, & Customer Success at Pylon
35:17
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35:17Today on the show we have Advith Chelikani, the Co-founder and CTO of Pylon. In this episode, Advith shares his journey from engineer to co-founder and how Pylon is redefining B2B customer support. We then discussed the role of product velocity in driving retention, the challenges of scaling customer success at an early-stage startup, and why found…
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E281 | The Foundational Laws of Retention That Haven’t Changed in the AI Era with Brian Balfour
46:06
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46:06Today on the show, we have Brian Balfour, the Founder and CEO of Reforge and former VP of Growth at HubSpot. In this episode, Brian shares his perspective on the foundational laws of retention that remain unchanged, even as AI continues to transform the way we build and grow products. We then discussed why many AI products are struggling with high …
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The Crucial Link: How Energy Burden and Engagement Impact Customer Satisfaction
26:38
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26:38Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we'll delve into Energy burden, the percentage of household income spent on energy costs, which is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income househol…
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E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult
49:49
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49:49Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse. In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients. We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons lear…
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E279 | The Evolution of Copy.AI: From AI Copywriting to Enterprise Workflow Automation with Paul Yacoubian
55:34
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55:34Today on the show we have Paul Yacoubian, founder and CEO of Copy.AI. In this episode, we explore how Copy.AI evolved from an AI copywriting tool into a full-scale enterprise workflow automation platform. Paul shares how LLMs (Large Language Models) are reshaping go-to-market strategies, the challenges enterprises face in AI adoption, and why data …
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E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen
43:32
43:32
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43:32Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly. Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention. We explore the chal…
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E277 | What SaaS Founders Should Know Before Going Multi-Product: Lessons from Kovai's Saravana Kumar
37:50
37:50
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37:50Today on the show we have Saravana Kumar, the CEO and Founder of Kovai.co. In this episode, Saravana shares his journey from launching a single-product business to building a multi-product SaaS company. He reflects on the challenges of scaling multiple products and offers candid insights into why he wouldn’t recommend his approach. Saravana also re…
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E276 | Beyond Seats: The Shift Towards Success-Based Pricing with Kyle Poyar
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50:14Today on the show, we have Kyle Poyar, Co-founder and Operating Partner at Tremont. In this episode, Kyle shares his journey from consulting at Simon-Kucher to becoming a leading voice in SaaS pricing. We dive deep into the challenges and opportunities of evolving pricing models, exploring the shift from traditional seat-based pricing to success-ba…
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E275 | How to Prepare Your SaaS for Acquisition with Tim Schumacher
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35:39Today on the show we have Tim Schumacher, the Co-Founder of SaaS Group, a company specializing in acquiring and scaling SaaS businesses. In this episode, Tim shares his insights on how SaaS founders can prepare their businesses for acquisition, covering key metrics, processes, and strategies to stand out in the market. We then discussed the importa…
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Accelerate Liquidity: Top Deposit-Growth Strategies for Credit Unions
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12:16Did you know that a 2023 NCUA report revealed that deposit growth at credit unions slowed to just 2.2%. As rising interest rates and intense competition put pressure on liquidity, 34% of marketers are prioritizing strategies to grow deposits and strengthen member relationships. In this episode, we explore actionable tactics to address these challen…
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E274 | Activation Milestones: The Secret to Early Retention Success with Elliott Poppel
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35:49Today on the show we have Elliott Poppel, the CEO and founder of General Collaboration. In this episode, Elliott shares his experience identifying activation milestones to separate casual visitors from engaged users and how these metrics drive early retention success. We then discussed the challenges of integrating multiple tools into a seamless us…
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E273 | Redefining Customer Success in the Age of AI with Agency's CEO Elias Torres
42:05
42:05
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42:05In this episode, Elias Torres shares his journey from building and selling Drift for $1.2 billion to launching Agency and how he’s leveraging AI to revolutionize customer success. We then dove into the challenges of scaling customer success teams, the role of AI in automating tasks, and the potential to create a unified "customer brain" for better …
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Unlocking Customer Value: The Game-Changing Power of Income Data in Service Provision
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9:09
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9:09In this episode, we explore the challenges and opportunities in utilizing modeled income data to drive impact and support vulnerable populations. Learn how this data helps identify and target underserved communities while overcoming its inherent limitations. Plus, stay tuned for upcoming episodes where we’ll dive into breaking down barriers for low…
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E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels
42:20
42:20
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42:20Today on the show, we have Crystal Widjaja, Executive-in-Residence at Reforge and angel investor and advisor to several startups. In this episode, Crystal shares her expertise on activating growth through data-driven insights, focusing on the importance of well-structured retention funnels. She explains how to design impactful onboarding experience…
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E271 | How to Transform Your Support Team into a Growth Engine with SupportLogic's CEO, Krish Raj Raja
43:06
43:06
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43:06Today on the show, we have Krishna Raj Raja, the CEO of SupportLogic. In this episode, Krishna shares his journey from engineering at VMware to founding SupportLogic, a platform that transforms support interactions into actionable customer insights. We discuss his approach to turning support into a growth engine by monitoring customer interactions …
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E270 | Boosting Marketplace Retention Through Engagement and Quality Management at Scale AI with Ruslan Nazarenko
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44:16Today on the show, we have Ruslan Nazarenko, the Head of Growth at Scale AI. In this episode, Ruslan shares his approach to boosting retention in marketplace models through strategic engagement and quality management. He dives into Scale AI's unique model for retaining skilled gig workers, emphasizing how tailored experiences can overcome common ma…
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Understanding Customer Motivations: The Key to Effective Energy Efficiency Campaigns and strategies
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16:19
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16:19Did you know that 60% of consumers are more likely to participate in energy efficiency programs when they understand the personal and community benefits associated with energy savings? In this episode, we dive into how understanding customer motivations can boost program enrollment up to 18.9%. Discover the psychological drivers behind decision-mak…
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E269 | From Solo to Team: How Superhuman Broke Through Their Growth Ceiling with Multiplayer Mode, with Gaurav Vohra
50:39
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50:39Today on the show, we have Gaurav Vohra, Head of Product Growth at Superhuman. In this episode, Gaurav shares how Superhuman transitioned from a solo (single-player) tool to a powerful team-based (multiplayer) product, enabling them to break through their growth ceiling. We explore the deliberate strategies behind Superhuman’s shift to team use, in…
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E268 | Simplifying Customer Success: The Key to Retaining Loyal Customers at Scale with Evgenia Mkrtychian
39:21
39:21
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39:21Today on the show we have Evgenia Mkrtychian, the Director of Customer Success and Corporate Communication Strategy at LoyaltyPlant, a full-scale customer engagement platform. In this episode, Evgenia shares her decade-long journey in B2B SaaS, emphasizing practical strategies for customer engagement and retention and discussing LoyaltyPlant's 30% …
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Enhance Wallet Share with AI-Powered Solutions and Personalized Member Engagement
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8:48Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we dive into how AI can boost wallet share by increasing engagement by 271%, and driving a 2.8 times rise in product adoption. We’ll dive into: How AI-powered solutions can drive a 271% increase in engagement and 2.8x product adoption for credit unions. The benefits…
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E267 | How to Shift Seemingly Uncontrollable Churn into Retention-Driven Growth with Adam Fishman
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45:49Today on the show, we have Adam Fishman, interim SVP of New Products at Mozilla and a growth advisor to various startups. In this episode, Adam dives into the concept of controllable vs. seemingly uncontrollable churn, sharing strategies he used at Patreon and Imperfect Foods to effectively manage churn. He explains how to identify what appears to …
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E266 | From Concert Halls to Boardrooms: Turning Seemingly Unrelated Skills into Customer Success Strengths with Marija Skobe-Pilley
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37:56Today on the show, we have Marija Skobe-Pilley, Co-Founder and Director of Fractional SaaS and host of the Women in Customer Success podcast. In this episode, Marija shares her incredible journey from a professional musician to a leader in customer success. We explore how she turned seemingly unrelated skills from her music career into strengths in…
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Predicting Customer Satisfaction (CSAT) at the Household Level
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10:54Welcome to the first episode of the BlastPoint Deep Dive Podcast! In this episode, we explore how AI can predict customer satisfaction and transform the way businesses engage with their customers. We’ll dive into: How AI helps identify key drivers of customer happiness Practical ways businesses can use AI to improve service and reduce churn Real-wo…
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E265 | How Rows' Ungated, Product-as-the-Homepage Experience Tripled User Signups and Redefined Activation with Henrique Cruz
45:52
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45:52Today on the show, we have Henrique Cruz, Head of Growth at Rows. In this episode, Henrique shares how Rows radically transformed its user acquisition and activation strategy by making the product the homepage. He breaks down the bold decision to remove traditional barriers like signups, creating an ungated, no-account-required experience that trip…
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E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan
46:39
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46:39Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar. In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures. We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles …
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E263 | From Optimizely to Limitless: Dan Siroker on Building Products That Wow
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42:36Today on the show we have Dan Siroker, CEO and Co-Founder of Limitless. In this episode, Dan shares his journey from founding Optimizely, growing it to $120 million in ARR, to now leading Limitless, a company focused on building products that enhance memory. We discussed the challenges of transitioning from B2B to B2C, including how AI is reshaping…
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E262 | How Data-Driven Automation Transforms Customer Success with Joe Di Grande
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35:47Today on the show, we have Joe Di Grande, the founder of Joe Does Tech Touch, a consulting firm specializing in customer success automation. In this episode, Joe discusses the transformative power of data-driven automation in customer success. He shares how companies can leverage data to segment customers, automate renewals, and scale personalized …
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E261 | From Zero to Success: How to Build Customer Success Teams from Scratch with Ben Francis
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49:59Today on the show we have Ben Francis, the Director of Customer Success at Evident. In this episode, Ben shares his experience in building and scaling customer success teams from scratch. He offers actionable insights on refining onboarding processes, consolidating essential customer data, and employing strategic hiring practices to foster team gro…
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