E254 | Reactivation Tactics: Transforming Cancellations into Customer Retention Opportunities with Baird Hall

CHURN FM

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11M ago 39:22

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Today on the show we have Baird Hall, the co-founder of Churnkey.

In this episode, Baird shares his experience in developing effective reactivation campaigns and the importance of segmentation in retention strategies.

We then discussed how small changes in retention tactics can have a monumental impact on high-volume subscription businesses, and the role of dynamic, personalized cancellation flows.

We wrapped up by exploring Churnkey's evolution from a tool-based approach to a comprehensive retention platform, and the future of AI-driven churn prediction.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Chapters

1. E254 | Reactivation Tactics: Transforming Cancellations into Customer Retention Opportunities with Baird Hall (00:00:00)

2. The Importance of Segmentation in Retention (00:02:39)

3. Details Matter at Scale (00:03:16)

4. Evolution of Churnkey (00:04:28)

5. Reactivation Campaigns (00:07:36)

6. Preemptive Retention Tactics (00:23:42)

7. Machine Learning for Churn Prediction (00:24:53)

8. Challenges of B2B Sales (00:30:39)

9. Customer Success Practices at Scale (00:34:26)

292 episodes

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