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Broad Match Blunders: Are You Throwing Money at the Wrong Keywords?
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In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focused targeting.
Claire reveals her secret weapon for campaign success: the power of negative keywords and how to use them effectively. She'll guide you through the process of aligning your keywords with your landing pages for maximum relevance and higher Quality Scores.
You'll also learn about the 'keyword funnel' approach, how to leverage competitor insights, and why Google's automated recommendations might be sabotaging your results. Plus, get insider tips on avoiding conversion tracking pitfalls that could be doubling your actual cost per lead.
Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable insights to help you stop wasting your ad budget and start attracting qualified leads. Don't miss Claire's expert advice on creating a Google Ads strategy that aligns with your business goals and delivers real ROI.
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