Best Claire Jarrett Podcasts (2025)

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How To Setup B2B Google Ads 9:44

4d ago9:44

9:44

Send us a text In Today’s podcast, here’s what you’ll learn: 🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads 🧠 The secret to structuring ad groups by buyer journey stage ✍️ Why data-driven ad copy always outperforms fluff 👥 The power of audience layering and remarketing done right ⏰ Using dayparting and ad sched…

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How To Setup Affinity Audiences In Google Ads 7:56

7d ago7:56

7:56

Send us a text In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to cr…

1
How To Layer Audiences on Top Of Your Keywords In Google Ads 5:28

11d ago5:28

5:28

Send us a text In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more effici…

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The Google Ads Extensions You Need To Create 8:56

14d ago8:56

8:56

Send us a text In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through r…

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You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks 4:46

18d ago4:46

4:46

Send us a text 🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads In this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same clicks. Discover how Google’s obsession with relevance shape…

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Episode 346 - SkyboxCritics.com, Clair Obscur: Expedition 33, & Tempest Rising OR "I’m Gonna Daigo Umehara The Paintress" 1:18:13

19d ago1:18:13

1:18:13

The new father is home again and ready to talk about games. Enjoy! TOPICS & TIMESTAMPS: Brian’s New Baby - 0:00 | SkyboxCritics.com - 3:00 | Tempest Rising - 16:30 | StarVaders - 28:45 | Capcom Fighting Collection 2 - 36:40 | Fresh Tracks - 43:49 | Clair Obscur: Expedition 33 - 49:04 | POTENTIAL EPISODE TITLES (EACH "+" IS A HOST VOTE): +We Have Go…

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Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads 6:19

21d ago6:19

6:19

Send us a text In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results. Claire Jarrett reveals how Google's algorithm often chases easy clicks, leading to inflated conversion numbers and frustrated sales t…

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The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results 7:03

24d ago7:03

7:03

Send us a text In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting. Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant clicks, and deliver leads you can't realistically serve. You…

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The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You? 7:02

1M ago7:02

7:02

Send us a text In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'. Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can sometimes lead to wasted budgets, poor-quality leads, and di…

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Why Your Competitors Are Clicking Your Ads (And How to Stop Them) 7:13

1M ago7:13

7:13

Send us a text In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks. Claire Jarrett reveals why competitors might be clicking your ads—whether out of curiosity, competitive research, or deliberate sabotage—and how these clicks can waste thousands of dollars each …

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Why Your Sales Team Hates Your Google Ads (And How to Fix It) 4:51

1M ago4:51

4:51

Send us a text In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations. Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, …

1
Episode 345 - Fatal Fury: City of the Wolves, AC: Shadows, The Hundred Line, & Caves of Qud OR "Hard 'R' RPG" (feat. Jarrett Green) 2:19:27

1M ago2:19:27

2:19:27

It’s time for a spectacularly off-the-rails episode of The Platformers, and this episode includes the incomparable Jarrett Green, who joins Brian, Kris, Lucas, and Will to talk games, Tim Curry saying “Space!,” Nancy Reagan, Sammy Davis Jr’s perm, and a whole lot more. Enjoy! TOPICS & TIMESTAMPS: Fatal Fury: City Of The Wolves - 3:00 | Assassin’s C…

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When Google Says ‘Learning Phase’ — What It Really Means for Your Budget 4:33

1M ago4:33

4:33

Send us a text Everyone’s seen it: that quiet grey label that says “Learning.” But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it. In this episode, Claire exposes what the learning phase really means, why it silently wrecks small-budget campaigns, and how to spot when your money…

1
Competitor Bidding: The High-Risk Strategy That's Draining Your Budget 5:13

1M ago5:13

5:13

Send us a text In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy often backfires, draining budgets and yielding poor resul…

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Episode 344 - The Hundred Line, Momodora Moonlit Farewell, Demo Corner OR "Persona 3 Magical Girl Blood Dress-Up" 2:06:28

2M ago2:06:28

2:06:28

It’s time for another episode of The Platformers, which means Brian, Kris, and Lucas talk about wildly obscure games, demos and comics. Enjoy! TOPICS & TIMESTAMPS: Citizen Sleeper 2 Ending (Kris) - 4:50 | DOOM, DOOM 2, DOOM 64 - 10:15 | Trails In The Sky Remake - 15:00 | Audrey’s Book Corner: Marvel Ultimate Comics - 23:58 | The Hundred Line: Last …

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The Budget Myth: Why Spending More Doesn't Always Mean Better Results 5:04

2M ago5:04

5:04

Send us a text In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending often stems from poor campaign structure, broad keyword …

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Brand Campaigns on Google Ads: Protecting Your Territory and Boosting Conversions 5:43

2M ago5:43

5:43

Send us a text In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads? Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital land…

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The Google Ads Shortcut That’s Costing You Thousands: A Real Client Audit 5:43

2M ago5:43

5:43

Send us a text In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.” We’ll break down: Why Performance Max isn't a strategy (and what to do instead) The critical visibility mistake most agencies m…

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The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact 5:26

2M ago5:26

5:26

Send us a text In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing…

1
How to Know If Your Google Ads Are Attracting the Right Leads 5:46

2M ago5:46

5:46

Send us a text In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. Drawing from real-world audits, Claire reveals how seemingly successful campaigns can waste budget on unqualified traffic, leaving sa…

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Inside the Home Inspector’s Google Ads Mess (And How to Clean It Up) 4:03

2M ago4:03

4:03

Send us a text In this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live. You’ll learn: Why display and call-only campaigns often fail for service businesses The hidden danger of mixing branded and cold traffic How a $36 lead revealed…

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Solar Ads Gone Wrong: The Audit That Exposed It All 5:30

2M ago5:30

5:30

Send us a text In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping. From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what not to do. You’ll learn: Why Display Network can silentl…

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The 'Set and Forget' Fallacy: Why Your Google Ads Need Constant Care 5:45

2M ago5:45

5:45

Send us a text In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management. Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving busine…

1
The Display Network Danger: When Your Search Ads Go Rogue 4:37

2M ago4:37

4:37

Send us a text In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant…

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Episode 343 - Atelier Yumia, Carmen Sandiego, He Is Coming, Look Outside OR "What If Hatsune Miku Was A Child Soldier?" 1:40:49

2M ago1:40:49

1:40:49

It’s time for another episode of The Platformers, which means Brian, Kris, and Lucas talk about wildly obscure games, demos and what Hatsune Miku would look like if she were raised as a child soldier. Enjoy! TOPICS & TIMESTAMPS: Marvel Rivals Competitive - 0:00 | Citizen Sleeper 2 - 10:00 | Look Outside - 22:00 | He Is Coming - 36:44 | Atelier Yumi…

1
Broad Match Blunders: Are You Throwing Money at the Wrong Keywords? 5:41

2M ago5:41

5:41

Send us a text In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focu…

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Episode 342 - Monster Hunter Wilds, WWE 2K25, Expelled!, and Rainbow Six Siege X OR "Like A Well-Oiled Machine, I Rise" 1:15:00

2M ago1:15:00

1:15:00

It’s time for a late-night meat session (whatever that means) as Brian, Kris, and Will talk about Rainbow Six Siege X, Expelled!, WWE, and a lot more. Enjoy! TOPICS & TIMESTAMPS: Monster Hunter Wilds - 0:00 | WWE 2K25 - 24:36 | Marvel Rivals - 28:09 | Brian’s Turntable - Coheed & Cambria: The Father Of Make Believe - 34:00 | War Robots: Frontiers -…

1
Episode 341 - Monster Hunter Wilds, Pacific Drive, & Marvel Rivals OR "I’d Rather Be Bouncing On It" 1:00:28

3M ago1:00:28

1:00:28

It’s time for a wholesome twosome with Brian and Kris, as they Hunt Monsters, Drive in the Pacific, and rave about Rivals. Enjoy! TOPICS & TIMESTAMPS: Marvel Rivals - 0:00 | Monster Hunter Wilds - 1:30 | Marvel Rivals Torch & The Thing Patch - 17:15 | Pacific Drive - 31:00 | The Dark Queen of Mortholme - 43:40 | Our Life: Beginnings and Always - 44…

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Episode 340 - Spirit Swap, Citizen Sleeper 2, & Guilty Gear Strive Switch OR "I Aim To Displease" 1:58:08

4M ago1:58:08

1:58:08

2025 has tons of great games already, so Brian, Kris, and Lucas talked about some of them. Enjoy! TOPICS & TIMESTAMPS: Intro - 0:00 | Guilty Gear Strive Switch - 2:20 | Spirit Swap: Lo-Fi Beats to Match 3 To - 9:19 | BIT: Something Terrible Must Have Happened To Brian - 24:30 | Europa Universalis IV: Anbennar - 31:23 | Thronefall - 40:20 | Rift of …

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Episode 339 - The Best Games Of 2024 OR "Torso Like A Dr. Mario Level" 4:21:50

4M ago4:21:50

4:21:50

It’s time for the blood to flow. Brian, Kris, Will, and Lucas bring their top 40 games of 2024 and then brutally cut each other's choices until only the 10 best remain. Enjoy! TOPICS & TIMESTAMPS: Intro - 0:00 | Format Explanation - 1:39 | Kris’ Top 10 - 4:57 | Will’s Top 10 - 5:40 | Lucas’ Top 10 - 6:17 | Brian’s Top 10 - 4:57 | Building The List …

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Episode 338 - Ninja Gaiden 2 Black, Star Wars: Jedi Power Battles, & Phantom Brave OR "I Think We Gotta Kill This Guy, Brian" 1:51:02

4M ago1:51:02

1:51:02

In the last pre-GOTY 2024 episode, Brian, Kris, Will, and Lucas get together to talk about Star Wars, Ninja Gaiden, and a whole lot more. Enjoy! TOPICS & TIMESTAMPS: Star Wars & Andor - 0:00 | Ninja Gaiden II Black - 3:06 | Dragon Ball Sparking Zero + Season Pass 1 - 23:00 | Steam RTS Fest, Tempest Rising - 34:40 | Zero Space - 40:20 | Star Wars: J…

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Episode 337 - Tempest Rising, Blade Chimera, 999 & Dynasty Warriors Origins OR "No Yodelling Required" 2:28:47

4M ago2:28:47

2:28:47

This week, Brian, Kris, Will and Lucas discuss the many mishaps of Dynasty Warriors trying to take itself seriously. We also discuss Tempest Rising, Blade Chimera, 999: Nine Hours, Nine Persons, Nine Doors, and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Movies - 4:21 | Marvel Rivals - 7:33 | Tempest Rising - 15:24 | Bl…

1
Episode 336 - Neva, Lorelei and the Laser Eyes, Indiana Jones & Skald: Against the Black Priory OR "He's Ruthless, But Sometimes He's Full Of Ruth" 1:19:38

5M ago1:19:38

1:19:38

This week, Brian and Kris continue to push through the backlog ahead of the GOTY discussion. We also discuss Neva, Marvel Rivals, Metaphor, Indiana Jones, Skald and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | 1000xResist Impressions - 2:14 | TMNT: Turtles in Time - 6:20 | Neva - 9:00 | Marvel Rivals Patch - 15:36 | Meta…

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Episode 335 - Marvel Rivals, Ys Memoir, World of Warcraft & Power Rangers: Rita's Rewind OR "The Odds Of Being Killed By A PSP Are Low, But Never Zero" 2:15:41

5M ago2:15:41

2:15:41

This week, Brian, Kris, Will and Lucas talk about vampires for a while. We also discuss Marvel games, the Ys series, the World of Warcraft 20th Anniversary Celebration, Power Rangers: Rita's Rewind, and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | The Last Murder at the End of the World - 7:23 | A Haunting In Venice - 8:…

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Episode 334 - Dragon Age Veilguard, Star Wars Outlaws, Sonic 3 & Tokyo Clanpool OR "Just Reporting The Nudes" 2:13:54

5M ago2:13:54

2:13:54

This week, Brian, Kris and Lucas talk about lightsabers. We also discuss Star Wars Outlaws, Sonic the Hedgehog Movie 3, Dragon Age Veilguard, Metaphor: ReFantazio, Tokyo Clanpool and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 Star Wars Stuff - 1:26 | Star Wars Outlaws - 15:34 | Sonic The Hedgehog 3: The Movie - 29:05 | D…

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Episode 333 - Indiana Jones, Dragon Age, Fantasian, & Sonic X Shadow OR "Dopamine Factories In A State Of Disrepair" 1:47:34

5M ago1:47:34

1:47:34

TOPICS & TIMESTAMPS: Fantasian: Neo Dimension - 2:00 | Dragon Age: The Veilguard - 30:20 | Balatro - 52:00 | Indiana Jones & the Great Circle - 1:05:59 | Sonic X Shadow Generations - 1:24:49 | POTENTIAL EPISODE TITLES (EACH "+" IS A HOST VOTE): The Hand We’ve Been Dealt By The Lower Thirds | Graphic Design Is Not My Passion | King Willy: A Gentlema…

1
Episode 332 - Call of Duty: Black Ops 6, Tetris Forever, Antonblast, & Star Wars Games OR "How To Blow Up A ‘Wizardry To Tetris’ Pipeline" 2:08:11

6M ago2:08:11

2:08:11

This week, Brian, Kris, and Lucas discuss what makes for a compelling setting (in Star Wars, Dragon Age, and more), Black Ops 6 fantastic (and silly) multiplayer, Tetris Forever's documentary bent, Infinity Nikki's surprising quality, and a whole lot more. Enjoy! TOPICS & TIMESTAMPS: Infinity Nikki - 0:00 | Call Of Duty: Black Ops 6 - 20:27 | Star …

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Episode 331 - Dragon Age: The Veilguard, Dragon's Dogma 2, & Limited Run Games OR "Sometimes You Just Gotta Throw Orb" 1:15:27

6M ago1:15:27

1:15:27

This week, Brian, Kris and Will can't stop thinking about the British Empire. We also discuss Mouthwashing (again), the Limited Run Games pop-up store, Dragon's Dogma 2, Dragon Age and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Mouthwashing - 6:25 | Limited Run Games Pop-Up Store - 21:19 | Dragon’s Dogma II - 38:15 | D…

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Episode 330 - Rise of the Golden Idol, Metal Slug Tactics, & Warcraft Trilogy Remastered OR "Drinking Mouthwash Live on Stream" 1:26:15

6M ago1:26:15

1:26:15

This week, Brian, Kris and Will heartily endorse Dragonbreath X, guaranteed to kill 99% of all germs. We also discuss Rise of the Golden Idol, the Warcraft remasters, Dragon Ball Daima, Metal Slug Tactics, and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Rise Of The Golden Idol - 5:21 | Mouthwashing - 14:51 | Warcraft Re…

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Episode 329 - Mouthwashing, Vampire Survivors, Wayfinder & The State of the Live Service OR "No Calories and No Taste" 1:15:00

6M ago1:15:00

1:15:00

This week, Brian, Kris and Will wax philosophical on the state of the industry and the endless pursuit of the next big live service. We also discuss Mouthwashing, Vampire Survivors, V Rising, Wayfinder, and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Mouthwashing - 2:13 | Vampire Survivors: Ode To Castlevania - 10:32 | …

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Episode 328 - Vampire Survivors, Romancing SaGa 2, & The Fear Business OR "Biblically Accurate Call of Duty" 1:29:36

7M ago1:29:36

1:29:36

This week, Brian keeps trying to talk about urinal troughs, much to the chagrin of Kris, Will and Lucas. We also discuss Vampire Survivors: Ode to Castlevania, Call of Duty Black Ops 6 Zombies, Romancing SaGa 2 Remake, The Fear Business, and a smattering of other topics. Enjoy. Guest starring Jake the Dog the Cat. TOPICS & TIMESTAMPS: Intro - 0:00 …

1
Episode 327 - Metaphor: ReFantazio, Diablo IV: Vessel of Hatred, & The Plucky Squire OR "Church Bad Because They Don't Let You F**k Dragons" 1:19:01

7M ago1:19:01

1:19:01

This week, Brian and Kris find yet another way to talk about Balatro. We also discuss The Plucky Squire, Metaphor: ReFantazio, Diablo IV: Vessel of Hatred, and a smattering of other topics. We even talk about Hellsing Ultimate for some reason. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Balatro (Mobile) - 4:54 | Deadlock - 12:15 | The Plucky Squire …

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Episode 326 - Persona 3 Reload, Rain Code Plus, Silent Hill 2 and Deadlock OR "On A Scale Of 1 To 'The Kennedy Assassination'" 2:09:32

8M ago2:09:32

2:09:32

This week, Brian, Kris, Will and Lucas about the value of understanding personal tastes. We also discuss Persona 3 Reload: Episode Aigis, Deadlock, Master Detective Archives: Rain Code Plus, Dragon Ball: Sparking Zero, and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | The Industry Needs Sequels - 2:27 | Persona 3 Reload a…

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Episode 325 - Frostpunk 2, Persona 3 Reload, Yars Rising and Marvel VS Capcom OR "Beware The Wazzler" 1:25:16

8M ago1:25:16

1:25:16

This week, Brian, Kris, Will and Lucas discuss the insanity of the early Persona series. We also discuss Frostpunk 2, Yars Rising, the Marvel vs Capcom Collection, and a smattering of other topics. Marin Karin, you will now enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Personal News ‘Brian’ - 6:10 | Marvel VS Capcom Collection - 12:22 | Frostpunk 2 - …

11M ago1:27:46

1:27:46

This week, Brian, Kris and Lucas discuss the effects of hurricanes on gamers. We also discuss Elden Ring, Gestalt: Steam and Cinder, Final Fantasy 14, and a smattering of other topics. Enjoy. TOPICS & TIMESTAMPS: Intro - 0:00 | Elden Ring DLC - 5:56 | Gestalt: Steam & Cinder - 26:07 | Final Fantasy 14: Dawntrail - 36:42 | Sackboy: A Big Adventure -…

Podcasts Worth a Listen

Claire Jarrett Podcasts

Podcasts Worth a Listen

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