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The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You?
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In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.
Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can sometimes lead to wasted budgets, poor-quality leads, and disappointing results.
You'll discover exactly when 'Maximize Conversions' is the right choice for your business—and when it could quietly sabotage your campaigns.
Claire shares practical insights on the importance of having sufficient conversion volume before activating this strategy, and why precise conversion tracking is absolutely essential to avoid Google's algorithm optimizing for low-value actions.
You'll also learn how to structure your keyword strategy effectively, manage your budget carefully, and why regular monitoring and strategic adjustments are crucial to making 'Maximize Conversions' work for you.
If you've ever wondered whether Google's 'Maximize Conversions' setting is truly delivering the results you need, this episode will give you the clarity and confidence to make informed decisions—ensuring every dollar you spend counts
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