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The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact
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In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing costs.
Learn how to break free from this common trap as Claire shares her proven strategies for creating laser-focused ad groups, crafting relevant ad copy, and aligning your landing pages with user intent. Discover the power of negative keywords, the importance of match types, and why Google's push for automation isn't always in your best interest.
Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with actionable insights to help you boost your ad relevance, lower your costs, and dramatically improve your conversion rates. Don't miss Claire's expert tips on testing, optimization, and navigating the customer journey for maximum impact.
Tune in to transform your Google Ads strategy and watch your ROI soar. It's time to say goodbye to wasted ad spend and hello to clarity that converts!"
15 episodes
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