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How to Know If Your Google Ads Are Attracting the Right Leads
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In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns.
Drawing from real-world audits, Claire reveals how seemingly successful campaigns can waste budget on unqualified traffic, leaving sales teams overwhelmed with time-wasters. She breaks down common pitfalls, such as broad keyword strategies and misaligned ad copy, that lead to this costly mistake.
Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent.
Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting. Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns.
Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency. Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine.
Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!
15 episodes
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