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The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
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In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.
Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant clicks, and deliver leads you can't realistically serve.
You'll discover why broader isn't always better—and how narrowing your geographic targeting can dramatically improve your ROI.
Claire shares practical strategies for defining your ideal service area, segmenting campaigns by region, and creating location-specific ads and landing pages to boost relevance and quality scores.
You'll also learn how precise geographic targeting combined with strategic keyword selection and aggressive negative keyword usage can significantly enhance your campaign performance.
If you're tired of wasting budget on clicks from areas you can't serve, this episode will show you exactly how to tighten your targeting, optimize intentionally, and ensure every dollar counts.
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