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Why Your Sales Team Hates Your Google Ads (And How to Fix It)
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In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.
Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting.
You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't).
Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach.
If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results.
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