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How To Monitor Offline Conversions in Google Ads
Manage episode 488797452 series 3654767
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Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales. Through practical examples and a step-by-step guide, you'll gain insights into optimizing your ad spend and targeting based on comprehensive conversion data.
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