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Worth Knowing with Bonnie Habyan


1 #11: From OJ Simpson Case to Best Selling Author - Marcia Clark Shares Latest Real Crime Book Release and How Resilience Is Key to Success and Reinvention 34:35
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Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
CRM Glossary: Fields
Manage episode 217308615 series 2411903
Content provided by Clues for the Clueless CRM Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clues for the Clueless CRM Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Fields are simply what you can the places you enter each piece of data into. You can have a little or a lot and customize them as you wish.
63 episodes
Manage episode 217308615 series 2411903
Content provided by Clues for the Clueless CRM Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clues for the Clueless CRM Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Fields are simply what you can the places you enter each piece of data into. You can have a little or a lot and customize them as you wish.
63 episodes
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Clues for the Clueless CRM Marketer

1 How a Sales Team Can Use Email Marketing to Follow-up with Leads 11:02
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Email marketing and CRM go hand-in-hand. This episode talks about the way your sales team can use email marketing to their advantage.
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Clues for the Clueless CRM Marketer

It's important to know if your sales and marketing funnels are producing as they should or where you can improve upon. That's the benefit of creating opportunities in your CRM. Track what is/isn't working.
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Clues for the Clueless CRM Marketer

1 CRM Takeaways from the LA Small Business Expo - Part 4 5:42
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Paul continues to share his takeaways from the LA Small Business Expo. This time, he talks about the CRM user profile "The Startup."
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Clues for the Clueless CRM Marketer

1 CRM Takeaways from the LA Small Business Expo - Part 3 6:57
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Paul shares his takeaways from the LA Small Business Expo. In this episode, he talks about one woman he coined "The Techie."
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Clues for the Clueless CRM Marketer

1 CRM Takeaways from the LA Small Business Expo - Part 2 11:39
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Andy and Paul continue their chat about the LA Small Business Expo. Paul talks about the different types of people interested in CRM. Today's episode focuses on "The Conflater."
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Clues for the Clueless CRM Marketer

1 CRM Takeaways from the LA Small Business Expo - Part 1 9:36
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Paul Rijnders joined the team at the Benchmark booth at the LA Small Business Expo. So, I chatted him up to find out what his takeaways were from the day.
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Clues for the Clueless CRM Marketer

If you go through the work to set up the follow-ups in your CRM, they will be triggered as new records are added to your CRM. Then, your workflows will be operating as you need from the beginning.
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Clues for the Clueless CRM Marketer

When it comes to CRM, it's all about the setup. Once you get that done, you can let your work flow through it. On day two of having a CRM, you should set up views for yourself to organize the data.
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Clues for the Clueless CRM Marketer

Let your customers and prospects to the work for you! By creating forms and placing them in places where you need to gather data, you can have your customers and leads import their data themselves!
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Clues for the Clueless CRM Marketer

1 CRM Day 1: Import Data via API and Integrations 5:29
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It doesn't always require a CSV to import data into your CRM. In this episode, Paul discusses how to do it via API with integrations.
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Clues for the Clueless CRM Marketer

Now that you're prepared, it's time to start getting that data into your CRM. Paul walks you through that process with expertise.
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Clues for the Clueless CRM Marketer

Like we said in the last episode, there is some preparation that needs to be done with any CRM. In this episode, we talk about how to get the file all your data is on in order before you upload it to your CRM.
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Clues for the Clueless CRM Marketer

There's some preparation that must take place before you start using your CRM. One of those things is setting the permissions and privacy rules within your CRM so that you know who in your company can see what data.
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Clues for the Clueless CRM Marketer

This episode wraps up our CRM Glossary! It's all about verifying the sender of any email communications from your business. It helps combat phishing scams and other favorite tactics of spammers.
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Clues for the Clueless CRM Marketer

There are no rings involved in this type of engagements. That is unless it's in reference to a customer clicking to call you from a link in an email campaign. That's the engagement we mean when it comes to CRM. All the interaction touchpoints you have with your contacts.
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