Clues For The Clueless CRM Marketer podcast

#Business #Marketing #CRM #Smallbusiness

34:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

Clues for the Clueless CRM Marketer

Series home•Feed

What is CRM? How can I use CRM to better manage my contacts or track interactions? Is CRM worth the set-up time and learning curve? You’re only clueless as long as you’re not pursuing answers to these questions. Join us for today’s episode of Clues for the Clueless CRM Marketer and we’ll find out together.

63 episodes

Clues for the Clueless CRM Marketer

updated 7 years ago

Series home•Feed

63 episodes

#Business #Marketing #CRM #Smallbusiness

All episodes

Clues for the Clueless CRM Marketer

1
How a Sales Team Can Use Email Marketing to Follow-up with Leads 11:02

7 years ago11:02

11:02

Email marketing and CRM go hand-in-hand. This episode talks about the way your sales team can use email marketing to their advantage.

Clues for the Clueless CRM Marketer

1
Day 3 CRM: Creating Opportunities 9:16

7 years ago9:16

9:16

It's important to know if your sales and marketing funnels are producing as they should or where you can improve upon. That's the benefit of creating opportunities in your CRM. Track what is/isn't working.

Clues for the Clueless CRM Marketer

1
CRM Takeaways from the LA Small Business Expo - Part 4 5:42

7 years ago5:42

5:42

Paul continues to share his takeaways from the LA Small Business Expo. This time, he talks about the CRM user profile "The Startup."

Clues for the Clueless CRM Marketer

1
CRM Takeaways from the LA Small Business Expo - Part 3 6:57

7 years ago6:57

6:57

Paul shares his takeaways from the LA Small Business Expo. In this episode, he talks about one woman he coined "The Techie."

Clues for the Clueless CRM Marketer

1
CRM Takeaways from the LA Small Business Expo - Part 2 11:39

7 years ago11:39

11:39

Andy and Paul continue their chat about the LA Small Business Expo. Paul talks about the different types of people interested in CRM. Today's episode focuses on "The Conflater."

Clues for the Clueless CRM Marketer

1
CRM Takeaways from the LA Small Business Expo - Part 1 9:36

7 years ago9:36

9:36

Paul Rijnders joined the team at the Benchmark booth at the LA Small Business Expo. So, I chatted him up to find out what his takeaways were from the day.

Clues for the Clueless CRM Marketer

1
CRM Day 2: Follow-up on Activities 9:28

7 years ago9:28

9:28

If you go through the work to set up the follow-ups in your CRM, they will be triggered as new records are added to your CRM. Then, your workflows will be operating as you need from the beginning.

Clues for the Clueless CRM Marketer

1
CRM Day 2: Setting Up Views 10:17

7 years ago10:17

10:17

When it comes to CRM, it's all about the setup. Once you get that done, you can let your work flow through it. On day two of having a CRM, you should set up views for yourself to organize the data.

Clues for the Clueless CRM Marketer

1
CRM Day 1: Import Data via Forms 9:24

7 years ago9:24

9:24

Let your customers and prospects to the work for you! By creating forms and placing them in places where you need to gather data, you can have your customers and leads import their data themselves!

Clues for the Clueless CRM Marketer

1
CRM Day 1: Import Data via API and Integrations 5:29

7 years ago5:29

5:29

It doesn't always require a CSV to import data into your CRM. In this episode, Paul discusses how to do it via API with integrations.

Clues for the Clueless CRM Marketer

1
CRM Day 1: Import Records 9:25

7 years ago9:25

9:25

Now that you're prepared, it's time to start getting that data into your CRM. Paul walks you through that process with expertise.

Clues for the Clueless CRM Marketer

1
CRM Day 1: Prepare Your CSV 8:04

7 years ago8:04

8:04

Like we said in the last episode, there is some preparation that needs to be done with any CRM. In this episode, we talk about how to get the file all your data is on in order before you upload it to your CRM.

Clues for the Clueless CRM Marketer

1
CRM Day 1: Permissions & Privacy 10:55

7 years ago10:55

10:55

There's some preparation that must take place before you start using your CRM. One of those things is setting the permissions and privacy rules within your CRM so that you know who in your company can see what data.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Email Authentication 9:49

7 years ago9:49

9:49

This episode wraps up our CRM Glossary! It's all about verifying the sender of any email communications from your business. It helps combat phishing scams and other favorite tactics of spammers.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Engagements 6:37

7 years ago6:37

6:37

There are no rings involved in this type of engagements. That is unless it's in reference to a customer clicking to call you from a link in an email campaign. That's the engagement we mean when it comes to CRM. All the interaction touchpoints you have with your contacts.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Module 5:20

7 years ago5:20

5:20

Each moving piece in the CRM is a module. Any section of your CRM dashboard that you're working on is a module. Each module is a piece of the overall CRM puzzle.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Vendors 5:14

7 years ago5:14

5:14

There's the people you do business with who are your customers and then there are the people who help you do business. You may, in fact, be their customer. These are vendors and they're another group of people that are helpful to manage in your CRM.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Active vs. Inactive Users 6:42

7 years ago6:42

6:42

Sometimes, these words are as obvious as they sound. This is simply who is or isn't using your CRM. Listen to find out why it's important to be able to identify both groups.

Clues for the Clueless CRM Marketer

1
CRM Glossary: CRM Admin 5:38

7 years ago5:38

5:38

When you have multiple users in an account, it could cause some acess issues, data privacy issues or something else. With CRM Admin , you an set who has access to what within your CRM account. You have total control.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Templates 4:30

7 years ago4:30

4:30

Templates help you get started, without having to start from scratch. They're the head start you might want or feel like you need with CRM.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Macros 5:47

7 years ago5:47

5:47

You can increase the efficiency and consistency thanks to Macros. If there is a step that is repeated often in your CRM, you can create a macro to handle it.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Knowledge Base 7:32

7 years ago7:32

7:32

It's possible to have a customer support representative who has been with your company for two weeks have the same information as someone who has been with your business for ten years. At least when you have a well-informed Knowledge Base, it is.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Cases & Tickets 5:20

7 years ago5:20

5:20

A large part of any customer relationship is the support your business provides them. That's why having a system of cases and tickets in your CRM is important. Listen to find out what that means for your business.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Campaigns 4:37

7 years ago4:37

4:37

You may be sick of the word campaigns with midterm elections right around the corner, but that's not the type of campaigns we're talking about. Find out what campaigns means when it comes to your CRM activities.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Accounts 4:50

7 years ago4:50

4:50

Listen and hear our "account" of what account means for CRM. It's just one more step in our efforts to tear down any jargon-y barriers that might make you feel clueless about CRM.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Prospects 6:11

7 years ago6:11

6:11

Did you know there's a step that comes before a lead? There is! Those people are referred to as prospects. Learn how it fits into CRM with this episode.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Lead Records 8:39

7 years ago8:39

8:39

Understanding who you're trying to sell to could mean the difference between making a sale and not. That's why it's imperative to track as much information as possible on your prospects.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Contact Record 5:45

7 years ago5:45

5:45

Back in the day, the information you had on a client or organization might be a file in a filing cabinet. Today, it's a contact record in your CRM.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Activities - Tasks, Events & Calls 7:46

7 years ago7:46

7:46

You can track activities within your CRM. This includes tasks, events and calls. Running all of this through your CRM allows you to have a complete overview of what your team is working on.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Automation 6:27

7 years ago6:27

6:27

Remember the RONCO oven? It's infomercial bragged that you can "set it and forget it." That's the advantage of automation with CRM. You can set up actions to occur when they're triggered, saving you time and making your communication with customers more efficient and effective.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Data Validation 6:24

7 years ago6:24

6:24

You know when you're completing the purchase process online and you click "Purchase," but then it refreshes the screen and some disapproved red text tells you that you missed some key information? That name for that is data validation.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Audit Logs 5:04

7 years ago5:04

5:04

This is another one of those things that sounds like you'd know what it is, and you're probably right, but that it helps to get in context of CRM. Paul breaks it down and makes it easy to understand all things audit logs.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Forecasts 10:25

7 years ago10:25

10:25

Forecasts let you predict outcomes with your CRM. They're also apparently dad joke fuel for Andy and Paul.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Map Fields 7:00

7 years ago7:00

7:00

This is how you keep your data consistent when importing it from multiple sources. One tool might refer to one data field as one thing and you might call it something else internally. You can match it up by mapping the fields.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Password Policies 7:28

7 years ago7:28

7:28

You probably already know this one, but it's important to know for the protection of your data. It's when you have to have a set amount of characters, numbers and special characters, and maybe even upper and lower case letters in your password.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Deleting & Recycle Bin 9:48

7 years ago9:48

9:48

Sometimes to keep things organized in our CRM, it means saying goodbye to old or irrelevant data. That's where deleting and the recycle bin come into play. Just make sure you know what all that data is tied to! Listen as Paul explains.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Self-Service Help 10:05

7 years ago10:05

10:05

Sometimes, you don't want to have to talk to someone. Even when you need some help. So, CRM and other SaaS products create a self-service help center and resources to let you solve your own problems.

Clues for the Clueless CRM Marketer

1
CRM Glossary: WYSIWYG 5:29

7 years ago5:29

5:29

Paul may have invented a new way to potty train his twins, but that's not really what WYSIWYG is all about. It stands for "What You See Is What You Get." Listen to learn how it pertains to CRM.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Web to Lead, Web to Contact, Web to Ticket 7:29

7 years ago7:29

7:29

Sorry to disappoint, but all this web talk and it's not about Spiderman. Find out what it means in relation to CRM!

Clues for the Clueless CRM Marketer

1
CRM Glossary: APIs 11:29

7 years ago11:29

11:29

Have you ever thought to yourself, "wouldn't it be cool if I could connect this tool with that one?" With APIs, you can. Not that big of a nerd (like us)? Well, you'll still want to make all your business tools and apps more powerful by connecting them.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Layouts 7:04

7 years ago7:04

7:04

Your layout is all about speed and efficiency. Lean ideals to the max. A layout makes navigation of your CRM easy, with everything you need right in front of you.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Fields 5:45

7 years ago5:45

5:45

Fields are simply what you can the places you enter each piece of data into. You can have a little or a lot and customize them as you wish.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Objects and Parent/Child Relationships 4:30

7 years ago4:30

4:30

This sounds a lot more dramatic than it actually is: In CRM, it's important to know that if you delete a parent (which is the umbrella all child objects live under), all the child objects are deleted too. It's really just a matter of organization.

Clues for the Clueless CRM Marketer

1
CRM Glossary: Assignment Rules 5:12

7 years ago5:12

5:12

Assignments and rules may not have been your favorite thing when you were in school, but they're important for CRM. Listen and find out why!

Clues for the Clueless CRM Marketer

1
CRM Glossary: Home 6:18

7 years ago6:18