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Running a Business with Integrity: Melissa Urban on Whole30, Boundaries, and Advocacy
Manage episode 478618923 series 2855922
In this episode, I sit down with Melissa Urban, co-founder and CEO of Whole30, to dive into what makes the Whole30 program so misunderstood, her journey from diet culture to food freedom, and why boundaries matter far beyond what’s on your plate.
We also get real about the wellness industry’s political divide, the courage it takes to stand up for marginalized communities, and how Melissa stays grounded in her values—even when it’s hard.
If you’ve ever wondered how to balance evolving beliefs with business, or how to set boundaries in both food and life, this one’s for you.
We cover:
Why Whole30 isn’t a weight loss diet
How Melissa helps people set boundaries (and why she wrote a whole book about it)
The challenges and rewards of standing up for human rights in a divided wellness space
How to evolve publicly and stay authentic
Connect with Melissa:
Instagram: @melissau
Whole30: www.whole30.com
If this episode resonates, drop a comment or DM me—I’d love to hear from you.
85 episodes
Manage episode 478618923 series 2855922
In this episode, I sit down with Melissa Urban, co-founder and CEO of Whole30, to dive into what makes the Whole30 program so misunderstood, her journey from diet culture to food freedom, and why boundaries matter far beyond what’s on your plate.
We also get real about the wellness industry’s political divide, the courage it takes to stand up for marginalized communities, and how Melissa stays grounded in her values—even when it’s hard.
If you’ve ever wondered how to balance evolving beliefs with business, or how to set boundaries in both food and life, this one’s for you.
We cover:
Why Whole30 isn’t a weight loss diet
How Melissa helps people set boundaries (and why she wrote a whole book about it)
The challenges and rewards of standing up for human rights in a divided wellness space
How to evolve publicly and stay authentic
Connect with Melissa:
Instagram: @melissau
Whole30: www.whole30.com
If this episode resonates, drop a comment or DM me—I’d love to hear from you.
85 episodes
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