Obsessed With Service As Software (with Marcel Santilli) Code To Market podcast

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Everyday AI Podcast – An AI and ChatGPT Podcast

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Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time 46:43

9 hours ago46:43

46:43

Think you know ChatGPT's custom GPTs? 🤔 Probably not. Last week, we tackled the basics and what's new with OpenAI's refreshed GPTs. For this AI Working Wednesdays episode, we're getting into some advanced techniques to hep you win back time. ↳ using the crazy powerful o3 model to your GPT's advantage ↳ context stacking ↳ custom actions to connect to third party sites Yeah.... don't sleep on this one shorties. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: Custom GPTs: Advanced Techniques Overview OpenAI's Context Stacking Strategy O3 Model's Thinking Capabilities Building Efficient Custom GPTs Custom Actions and API Integration Zapier Integration for Dynamic Data ChatGPT's Context Window Management Creating Evergreen Podcast Content Timestamps: 00:00 Custom GPTs: Evolution and Insights 03:23 "Mastering GPT Context Stacking" 09:31 "Context Stacking in Chat GPT" 11:20 GPT Context Switching Advantage 15:33 Customizable GPT Usage Explained 19:51 Evergreen Episode Update Strategy 21:44 Optimizing AI for Continued Learning 23:48 "O-Series Models: Advanced AI Capabilities" 28:41 Building GPTs for Episode Research 30:03 GPT Model Customization and Sharing 33:18 Securing API Keys in GPTs 36:55 Zapier Enhances GPT Email Capabilities 42:12 "Use Chrome Extensions for Tokens" 43:48 "AI at Work Wednesdays Survey" Keywords: OpenAI's custom GPTs, advanced techniques, save time, context stacking, o three model, ChatGPT updates, logic and reasoning, plan ahead capabilities, agentic tools, custom actions, third party data, API, building GPTs, leveraging AI, context window, transformer model, generative AI, organization usage, fine tuning performance, productivity enhancement, AI agents, AI tools integration, custom configuration, everyday applications, tech strategies, new rendition, midweek break, AI experts, smarter AI usage, AI-powered planning, AI transformations. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner…

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Obsessed with Service as Software (with Marcel Santilli)

about a year ago 12:18

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Content provided by Gonto and Hank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gonto and Hank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers.

Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Service as Software: https://x.com/JayaGup10/status/1852148821389934921

Marcel:

LinkedIn
Twitter
GrowthX

… continue reading

30 episodes

#Business #Marketing #Gonto and Hank

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Obsessed with Service as Software (with Marcel Santilli)

published about a year ago

Share

MP3•Episode home

Content provided by Gonto and Hank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gonto and Hank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers.

Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Service as Software: https://x.com/JayaGup10/status/1852148821389934921

Marcel:

LinkedIn
Twitter
GrowthX

… continue reading

30 episodes

#Business #Marketing #Gonto and Hank

All episodes

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Devtools are Pivoting + Cluely Hype 22:09

9 days ago22:09

22:09

We unpack the shift toward solopreneurs, prosumers, and "builder" personas, and what it means for onboarding, support, and product strategy. Then we break down Cluely, the Gen-Z startup with no clear product but a massive hype engine. Does marketing your marketing work? Should every startup build a hype team? And is Cluely the Fyre Festival of devtools?…

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When Big Tech Copies You 16:22

12 days ago16:22

16:22

Raycast got Sherlocked by Apple... or did they? We break down how they flipped the narrative from panic to power move with a killer mix of transparency, humor, and speed. Then we shift gears to talk about Accel’s video content strategy, including one about letting ScaleAI's founder live in a VC's basement. VCs are getting good at content and honestly who saw that coming?…

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Three Levels of Ad Landing Pages 17:26

28 days ago17:26

17:26

You spent real money. The ad worked. They clicked. Now what? In this episode, we break down how Vercel, Claude, and Statsig handled their Acquired podcast sponsorships and what happened after the click. From custom landing pages to mismatched CTAs, we dissect what worked and what didn’t. Then we shift to launch videos. Cursor mailed it in. Sentry nailed the joke. And we explain why knowing the vibe of your product matters more than just production value. Share with someone running ads or making a launch video.…

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Clark, Cringe, & Counterpositioning: Retool vs Superblocks 22:32

5 weeks ago22:32

22:32

Two agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch & positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do beyond them to stand out.…

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PLG isn't Passive: Multi-Product Startups + AI Distribution Wars 24:07

5 weeks ago24:07

24:07

We explore how Clerk nailed its self-service, multi-product strategy without chasing enterprise customers. Hank breaks down why great second products should eclipse your first, while Gonto highlights Clerk’s clever integration with Stripe and strategic funding. Plus, Bolt's "Unleash the Vibes" event sets the stage for their massive hackathon, and OpenAI’s leaked strategy reveals why Meta, not Google, is their biggest threat due to unmatched distribution.…

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Meeting Haters at React Miami 23:23

11 weeks ago23:23

23:23

In this episode Hank and Gonto dive into Hank's experience at React Miami, where online beefs turned surprisingly civil and a "Family Feud" parody stole the show. They also discuss Figma's head-scratching trademark battle over "DevMode," a move that ended up being less strategic genius, more meme fuel.…

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Hard Times for Developer Marketing 36:56

12 weeks ago36:56

36:56

We share the wild projects, crazy constraints, and innovative pivots that turned panic into progress.

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How to Hire Marketers Like Vercel, Auth0, & Laravel 22:43

13 weeks ago22:43

22:43

Every startup struggles with this—even the best founders and teams we’ve worked with. How do you actually hire great people, build trust, and scale without turning into a slow, bloated mess? In this episode, we share the hard-earned lessons that helped us grow high-performing teams at Auth0, Vercel, Laravel, and more.…

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Hats, Haters, & Hackathons 26:13

13 weeks ago26:13

26:13

Levels.io is turning vibe coding into a full-blown distribution engine—shipping fast, selling hats, running hackathons, and pulling others into his orbit. We break down what B2B founders can learn from his playbook, then dig into the Rippling vs. Deel spy scandal, Vercel’s drama with Cloudflare, and Supabase’s documentary on Bolt.new. It's founder mode, for better or worse.…

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Did Laravel do a PERFECT developer marketing launch? 25:49

16 weeks ago25:49

25:49

This week, Hank's in the hot seat. Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. We cover: - Why bundling launches > launch weeks - The secret power of using other people’s audiences - Tips to improve marketing & pricing pages - How Gonto wishes Hank positioned harder against launch weeks One of our most tactical episodes yet!…

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Raycast launches the future while Bybit fights for survival 21:03

18 weeks ago21:03

21:03

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.…

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Enablement Beats Collateral & Credit Card Gates 20:20

19 weeks ago20:20

20:20

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.…

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Traffic from AI Chat is Growing Faster Than We Thought 21:46

20 weeks ago21:46

21:46

AI chatbots are driving more traffic than you think, and it’s happening fast. Hank and Gonto break down the latest data on AI-driven search, why it matters for businesses right now, and how companies should adapt. They also dive into a heated database debate between Neon, Planetscale, and Prisma, discussing how to handle trolls and bad benchmarks. Plus, a look at Laravel’s unconventional approach to conference pricing and a marketing experiment that had developers DMing their AWS bills.…

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Stop EXPLAINING your SaaS; SHOW why it's great instead 12:40

21 weeks ago12:40

12:40

In this episode of Code to Market , Hank and Gonto break down the trade-offs of fast follows —why speed gets you attention, but differentiation wins you customers . They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX) —why AI agents will soon be your biggest users , how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.…

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Developer Marketing lacks Vision 19:36

21 weeks ago19:36

19:36

Most devtool founders and marketers focus too much on launches and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.…

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Code to Market

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Devin AI, SF Dinners, & Raycast Ad 22:22

24 weeks ago22:22

22:22

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

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Code to Market

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The Perfect First DevRel Hire for Devtool Startups 18:22

24 weeks ago18:22

18:22

What makes a great early marketing or DevRel hire? In this episode, we break down why hunger for glory drives experimentation, why first hires should be generalists, and whether founders should test marketing channels before hiring. Plus, we discuss the different types of DevRel and analyze a great example of educational marketing from Resend. 🔹 When to hire your first DevRel 🔹 Charisma vs. content: What matters more? 🔹 Why experience can sometimes hold people back 🔹 A simple framework for building a DevRel team Let us know your thoughts in the comments!…

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Code to Market

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Master AI + New Media in 2025 with Us 23:50

25 weeks ago23:50

23:50

Hank & Gonto share their work and personal themes for 2025.

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Code to Market

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Is attention & amplification more important than money now? 15:10

27 weeks ago15:10

15:10

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

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Code to Market

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Obsessing over Competitors & Blaming Marketing (Devtool Founders) 19:03

28 weeks ago19:03

19:03

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

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Code to Market

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Sell to Developers' Human Needs 18:02

29 weeks ago18:02

18:02

Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify's boring launch was a masterclass.

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Code to Market

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2 fights, 1 booth, and 0 cookies 19:51

30 weeks ago19:51

19:51

This week we discuss about 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

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The Rippling Effects of a Week Launch 17:55

31 weeks ago17:55

17:55

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"3:35 PM

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Code to Market

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Obsessed with Service as Software (with Marcel Santilli) 12:18

33 weeks ago12:18

12:18

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P Service as Software: https://x.com/JayaGup10/status/1852148821389934921 Marcel: LinkedIn Twitter GrowthX…

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Code to Market

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More Launches and Cool Dev Tools Websites 26:19

35 weeks ago26:19

26:19

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

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Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement 15:54

36 weeks ago15:54

15:54

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

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Pre-PMF Ads & Design Partners Done Right 20:30

37 weeks ago20:30

20:30

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

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Code to Market

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Boring Launches & Bad Names | Code to Market 03 18:50

38 weeks ago18:50

18:50

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

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Code to Market

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Show-don't-tell Launches & Fighting to (not) Persuade 17:04

39 weeks ago17:04

17:04

We discuss how launches like bolt.new do a good job of showing instead of telling and gettting users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

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Devtool Influencer Sponsorship and WordPress Scorched Earth 19:30

39 weeks ago19:30

19:30

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

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