AI is Changing Everything: How to Adapt | Noah Parks

Collective Clicks: Digital Marketing for Real Estate Investors

Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥

In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.

Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.

🎯 What You'll Learn:

• Why Google's AI Max will eliminate manual PPC bidding for real estate investors
• The shocking truth about why your "gut instincts" are destroying your ad performance
• How to aggregate lead data to create the most powerful AI-driven campaigns in your market
• Why 15% of searches have never been done before (and what this means for REI keywords)
• The complete evolution from manual bidding in 2007 to AI-powered campaigns today
• How to feed Google's algorithm quality conversion data that competitors can't access
• Why the biggest spenders use zero negative keywords and clean search terms
• The 3 phases of PPC marketers (and which one kills your profits) 💡

⏰ Time Stamps:
00:00 – Welcome and Introduction to AI Max Discussion
02:15 – Noah's PPC Journey Starting in 2007
04:30 – Google's AI Investment and Revenue Protection
06:45 – Evolution of Keyword Bidding and Manual Strategies
09:20 – The Rise of Smart Bidding and Automation
12:30 – The $5M Account with Zero Negative Keywords
15:10 – Google AI Max Overview and New Features
17:40 – Keyword-Less Advertising and Intent Understanding
20:25 – The Data Race and Why Data Beats Smart Marketers
23:15 – Offline Conversion Tracking for Better Results
25:30 – Trust Your Data, Not Your Gut in Marketing
27:00 – Wrap Up and How to Get Help

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