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#109 – Approaching the off-price business in the Middle East – Toufic Kreidieh, BFL Group

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Manage episode 362949948 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ahead of Alex’s presence at Seamless Middle East, this episode sees him catch up with The Toufic Kreidieh, founding partner and CEO of Brands for Less Group. BFL Group is a company that dominates the off-price business in the Middle East and will be present at Seamless in May. BFL Group is the parent company of several retail chains, headquartered in Dubai, but present across the GCC with 100+ stores. It sells branded goods at discount prices and Toufic explains to Alex how challenging it was to introduce the off-price business concept to a region where consumers were not familiar with the idea, describes how his company balances online and offline commerce and reveals the importance of creating the right working environment.
  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 362949948 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ahead of Alex’s presence at Seamless Middle East, this episode sees him catch up with The Toufic Kreidieh, founding partner and CEO of Brands for Less Group. BFL Group is a company that dominates the off-price business in the Middle East and will be present at Seamless in May. BFL Group is the parent company of several retail chains, headquartered in Dubai, but present across the GCC with 100+ stores. It sells branded goods at discount prices and Toufic explains to Alex how challenging it was to introduce the off-price business concept to a region where consumers were not familiar with the idea, describes how his company balances online and offline commerce and reveals the importance of creating the right working environment.
  continue reading

159 episodes

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