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#146 - The importance of differentiation and adaptability in a competitive market - Hermann Haraldsson, Boozt

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Manage episode 429507479 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Hermann Haraldsson, CEO of Boozt, to explore the crucial role of differentiation and adaptability in the competitive fashion market. Hermann shares his journey from taking over a struggling e-commerce business to building Boozt into a leading Nordic department store. We discuss the challenges and strategies behind maintaining a low-cost structure, the importance of owning inventory, and why Boozt has chosen not to follow the platform model adopted by many competitors. Hermann also offers insights into Boozt's focus on customer experience and its strategic expansion in the Nordics. Join us for an engaging conversation on navigating the complexities of the e-commerce landscape.
  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 429507479 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Hermann Haraldsson, CEO of Boozt, to explore the crucial role of differentiation and adaptability in the competitive fashion market. Hermann shares his journey from taking over a struggling e-commerce business to building Boozt into a leading Nordic department store. We discuss the challenges and strategies behind maintaining a low-cost structure, the importance of owning inventory, and why Boozt has chosen not to follow the platform model adopted by many competitors. Hermann also offers insights into Boozt's focus on customer experience and its strategic expansion in the Nordics. Join us for an engaging conversation on navigating the complexities of the e-commerce landscape.
  continue reading

159 episodes

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