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#99 – Bringing e-commerce to the Saudi grocery market - Frederic Levy-Perrault, Alraya
Manage episode 356916771 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Frederic Levy-Perrault, CEO of Alraya Supermarket, to explore the challenges and opportunities of bringing e-commerce to the Saudi grocery market. Alraya, a 31-year-old supermarket chain, is known for its unique presence in the western part of Saudi Arabia and its pioneering approach in smaller towns. Frederic discusses the transformation journey of Alraya from a traditional supermarket to embracing modern trade, including the integration of e-commerce. We delve into the complexities of adapting to changing consumer behaviors, the impact of reduced government subsidies on purchasing power, and the potential of e-commerce in a market where logistics and service quality present significant hurdles. Join us as we uncover how Alraya is navigating these challenges and redefining grocery shopping in Saudi Arabia.
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159 episodes
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Manage episode 356916771 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Frederic Levy-Perrault, CEO of Alraya Supermarket, to explore the challenges and opportunities of bringing e-commerce to the Saudi grocery market. Alraya, a 31-year-old supermarket chain, is known for its unique presence in the western part of Saudi Arabia and its pioneering approach in smaller towns. Frederic discusses the transformation journey of Alraya from a traditional supermarket to embracing modern trade, including the integration of e-commerce. We delve into the complexities of adapting to changing consumer behaviors, the impact of reduced government subsidies on purchasing power, and the potential of e-commerce in a market where logistics and service quality present significant hurdles. Join us as we uncover how Alraya is navigating these challenges and redefining grocery shopping in Saudi Arabia.
…
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