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To Course or Not to Course: Thoughts From Our Mastermind
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Today on Confessions, we're diving into a topic that's been on all our minds lately: online courses. We all know the appeal, right? Scale your impact, ditch the time-for-money trap, and make some serious cash. But, like everything in life, it's not as simple as it seems.
On our recent Mastermind retreat, we enlisted our friends Rhea Wong, Brooke Richie-Babbage, and Rachel Bearbower to have a raw, honest chat about the challenges of creating a course that actually sells. Spoiler alert: the world doesn't need more pretty content. As one of our peers put it, "Nobody cares about how cute your content is if it doesn't solve a problem for them." Ouch, but so true! It's a wake-up call to focus on crafting experiences that genuinely transform our clients' lives, not just info dumps.
We also dove into the nitty-gritty of actually building a successful course – from how to structure it for maximum impact to finding your ideal audience and getting them excited to buy. It's a journey, guys, not a sprint.
We're sharing all the behind-the-scenes secrets, from validating your ideas (goodbye, biased "mom calls" 👋) to pricing strategies that attract high-paying clients. We even get real about the emotional roller coaster of charging for your expertise.
Get ready to ditch the fluff and create courses that truly matter. Tune in and join the conversation!
As you immerse yourself in this unfiltered conversation, you'll uncover:
- Strategies for validating course ideas through authentic audience conversations, avoiding the pitfalls of biased "mom calls"
- A framework for scaling your business methodically, from stabilizing your core offering to optimizing and expanding strategically
- Insights into pricing models that cater to your highest-paying clients, fueling sustainable growth without burnout
- Candid reflections on the emotional toll of pivoting from free to paid offerings and navigating dissenting voices
Find Us Online: https://www.confessionswithjessandcindy.com
Connect with Cindy:
Cindy Wagman Coaching: cindywagman.com
Fractional Fundraising Network: fractionalfundraising.co/
LinkedIn: ca.linkedin.com/in/cindywagman
Connect with Jess:
Out In the Boons: outintheboons.me
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