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Radio Industry Veteran Transforms Legal Marketing Gary Sarner Pt II
Manage episode 449026082 series 3474709
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Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2
Introduction:
In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about team building, business ownership, and the profound importance of putting people first in business relationships.
Key Takeaways:
- The power of specialization: Focus on mastering one niche rather than trying to serve everyone
- True success comes from prioritizing the end user's experience over immediate client satisfaction
- Building a strong team requires hiring for character and potential rather than just experience
- Business relationships should be partnerships built on transparency, not traditional client-vendor dynamics
Time Stamps:
00:00 - Lightning Round Questions Begin
02:15 - The Birth of ROI 360 Plus
05:30 - Team Building Philosophy
12:45 - The Power of Partnership Approach
18:20 - Marketing Philosophy
22:30 - Future Growth Vision
Guest Bio:
Gary Sarner is the founder and CEO of ROI 360 Plus, bringing over 35 years of radio industry expertise to revolutionize law firm marketing. After serving in key roles at major radio corporations, Gary transformed his deep understanding of media and advertising into a unique business model that has helped law firms expand across multiple states. His approach emphasizes transparency, genuine partnership, and a deep commitment to both client and end-user success.
Connect With The Hosts:
• Dennis Collins: https://wizardofads.org/partner/dennis-collins/
• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/
Recommended Episodes:
• "Part 1: Gary Sarner's Radio Industry Journey"
Connect with Gary Sarner:
ROI 360 Plus website: https://roi360plus.com
Connect with Gary Sarner on LinkedIn https://www.linkedin.com/in/garysarner/
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