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Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1
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Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approach to advertising and client relationships.
Key Takeaways:
- The importance of market ownership: "If you don't own it or own a segment, you've got nothing"
- Why understanding client authenticity is crucial for effective advertising strategies
- How auditing media placements can reveal significant inefficiencies in advertising spend
- The value of patient, strategic media planning over quick sales
Resources Mentioned:
- ROI 360 Plus Services
- Y100 Radio History
- Morgan & Morgan Marketing Case Study
Episode Timestamps:
00:00 - Introduction and welcome
02:15 - Gary's first sale at Y100 Radio
08:30 - Lessons learned from his father's retail success
12:45 - Transition from radio sales to media buying
17:20 - Legal marketing transformation story
22:45 - Modern advertising strategy insights
Connect with Your Hosts:
Dennis Collins: https://wizardofads.org/partner/dennis-collins/
Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/
About Our Guest:
Gary Sarner is the founder of ROI 360 Plus, a comprehensive media buying and strategy firm. With over three decades of experience in broadcast media, Gary transformed from a successful radio sales professional to a trusted media buying consultant. His unique approach to client relationships and market ownership has made him a respected figure in the advertising industry, particularly in legal marketing and strategic media placement.
Connect with Our Guest:
Gary Sarner
• LinkedIn: https://www.linkedin.com/in/garysarner/
• Website: ROI 360 Plus
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