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Empathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth Empire
Manage episode 458424879 series 3629432
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In this episode of Consulting Spotlight, we sit down with Brandon Falcon, founder of Falconics, who transformed his $1,000 startup into a leading marketing agency specializing in empathy-driven approaches for B2B SaaS companies. Starting in 2014 with web design and social media, Brandon evolved his company into a powerhouse that helps software founders connect authentically with their target audience.
Brandon shares his journey from serving local businesses to partnering with Fortune 500 marketing agencies, ultimately finding his sweet spot in the B2B SaaS space. He reveals how his agency helps founders move beyond feature-focused messaging to create emotional connections that drive long-term customer relationships.
Key Discussion Points:
- The evolution from local marketing to B2B SaaS specialization
- Implementing the "60 conversations in 60 days" methodology
- Transforming technical features into emotional benefits
- Building trust through founder-led customer conversations
- Converting one-on-one feedback into scalable marketing strategies
- Increasing customer engagement from 5 to 13 conversations per week
- Developing VIP setup processes for customer retention
- Balancing funded startups vs. bootstrapped founders
- Creating authentic dialogue with ideal customer profiles
- Understanding micro-metrics in decision-making processes
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Creators & Guests
- Brandon Falcon - Guest
- Michael Bernzweig - Host
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